Perfecting The Pitch: 4 Ways That Conferencing Can Help You Augment Your Sales Strategy

Prior to the economic downturn, "doing business" meant something different that it does today

. Not that the basic principles of business have changed, but what has changed is the acceleration of business activity.

With the advancements in technology that we have been seeing in recent years, business can be conducted over wide distances without ever having to travel very far. Remote outsourcing, multiple forms of communication, and an enormous increase in marketing options make business much easier to conduct today.

However, one thing that will always remain the same is the need for talented sales people. No matter how much technology advances, there will always be a need for someone to sell the products and services a company provides.

For that reason there will always be a need for such individuals to perfect their sales pitch in order to improve their performance. And upgrades in technology can help make that happen.

Conference calling provides a number of benefits for the sales professional trying to perfect their skills. There are four ways in particular that you can utilize conferencing to help perfect your pitch.

1. Improve feedback on your pitch

One thing that conferencing during a sale can do for you is provide you with valuable feedback regarding the effectiveness of your sales pitch. Having other sales associates, and managers listen to your pitch while you are in action gives them a true perspective of your technique. After listening, those individuals can give you tips on how to make your pitch more effective.

2. Close more successful pitches

Phone conferencing can also be utilized to improve the chances of landing a sale. With multiple representatives presenting a pitch to one client, you will be utilizing the individual talents and techniques of a variety of individuals.

Where one person's pitch may not have landed the sale, another person's may be exactly what a particular client is looking for. Just as every client is unique, so is every sales professional, and sometime a sale can develop simply due to a connection between the client and the sales person.

3. Facilitate training

Sales conferencing may also be used as a tool in training new or existing sales associates. By being given the opportunity to silently listen in on another representative's sales pitch, a trainee can learn which techniques work and which ones do not work.

It can almost be considered hands on training. This effective method of using a paid or free conference service can be even more beneficial if the associate is listening in on one of your top sales professionals.

4. Develop a new pitch

Finally, conferencing can be used to redevelop or form a new sales pitch for the company to use as a whole. If you have been seeing a slump in your sales it may be time for your company to take a new approach. With everybody listening to the reactions of the client when a sales presentation is pitched, you can get a better idea of where changes need to be made.

Many individuals might be intimidated by the frequent advancements in technology, but those advancements can be utilized to improve your business. Conferencing is one way that technology can improve your sales and your business as a whole.

by: Andy Court

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