Personal Care Series Of Small Household Appliances Enterprises The New "enclosure Movement"

Personal Care Series Of Small Household Appliances Enterprises The New "enclosure Movement"

In Small appliances The new "enclosure movement", the abundance of players for their own market environment in which there must be a comprehensive, in-depth understanding of the game good time to put in place in order to know their actions have no hope of enclosure.

Personal Care From international brands to enter China since the small household electrical appliances, personal care series, has been focused on brand competition

Philips , Matsushita Between and Braun. Although in recent years, some domestic brands like flying by the Division, Superman, real man and other international brands through the generic male shaving and grooming products, hot models and sell in wholesale channels and a small amount since 2002 or less part of the counter into the traditional department stores or chain stores

Electrical Chains, because taking the low road and have yet to pose a threat of imported brands, which brands the main contradiction with the international focus is against brands such as Philips or Panasonic

Intellectual property rights On. Large household appliances brands in the

Haier Tried to enter the men's shaving and grooming products, after nearly three years of effort, not to the 1% market share.

Other import brands such as Seiko, Hitachi, also unable to obtain the number of shares, 95% of the market is still Philips, Panasonic, Braun's hands, of which Philips is the market share of around 55% -65%.

Men's shavers and grooming products, high technology threshold, domestic brands can only walk the edge in the market.

Even in female care and Beau products, market share, although the relative distribution of men's shaving and grooming more dispersed, but the major share of the same from the foreign brands. As

Hair dryer By Philips, Panasonic, Wei Jia and other foreign brands account for, account for about 80% of total market share of other brands such as dragons, Aars, Sanyo, Yifulisi and other low-end only to snatch market share. Other Timmia products such as female shaver, Epilator,

Cleansing Brush, steam surface device, cosmetic repair Yen etc., but Philips and Panasonic's world,

Electric toothbrush Divided by Braun and Philips.

Domestic brands in personal care series has so far failed to circle the number of sites, and personal care products has a direct relationship between the characteristics.

Most personal care products and Consumption Who made direct contact with skin or personal use and not for consumers to share with their families, consumers of these products, quality, performance, and feel, fashion, that is, the value of the product (using the needs and psychological needs while meeting) has very high demand, this is the brand or the joint venture brand is not able to do so.

Precisely because of the characteristics of personal care products not only make high demands on the producers, but also for producers of high returns, a shaver can be sold for 2,700 yuan import more than its profits may be selling hundreds of more than 2000 yuan in

TV

Profits. Personal Care Products is a small piece of fat meat, most appliances, but also the most difficult task to a piece of meat. Barriers erected by the international brand, is still very hard to break.

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