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Perspective: The Financial Crisis And Prosperity Publishing Three Suggestions - The Financial Crisis

By the U.S

By the U.S. subprime mortgage crisis triggered by the financial crisis has spread to the world's major countries and economies. China's economy since the fourth quarter of 2008, experiencing great difficulties. Late last year, the State Council, the situation and resolutely launched a total investment of up to 4 trillion guarantee economic growth, economic stimulus plan.

Although the Chinese publishing industry accounts for the proportion of the total national economy is not high, the central of the 10 capital growth, expand domestic demand measures are not directly involved in the publishing industry, but we believe that even today, after publishing industry for the national economy health, stability and sustainable development. In the context of the financial crisis, how to promote prosperity and development of the publishing industry, we propose the following suggestions.

Recommend one: hope that the Government increase investment on the publishing industry appropriate

One reason: the publishing industry and prosperity, can bring more industry-related


two reasons: the publishing industry is a low input high output, high value-added industries

three reasons: 30 years of reform and opening up its own publishing industry by the accumulation of basic growth, the state invested a serious shortage of

Every aspect of the publishing industry, both upstream and downstream connections of many trades, industries, and form a unique chain, such as paper, ink, machinery, printing, binding, editing, Design , Publishing, warehousing, logistics, distribution and sales. In the industry chain, which involves a labor-intensive industries, also involves a knowledge-intensive industries; both industries, but also services and also the high-tech (digital publishing) and the creative industries. Therefore, the prosperity of the publishing industry can stimulate the relevant number of industries. In addition, the publishing industry is still a low input high output, high value-added industries. As we all know, paper prices are based on weight (tons) to calculate, but book prices are generally calculated based on print runs, so we can imagine, after the publication process of upgrading, physical and chemical materials (paper) not only can be transformed into a noble spiritual products (books), but also realized the value rapidly.

30 years reform and opening up, China's publishing industry is basically through self-development, self-accumulated growing up, the state invested a serious shortage. Areas such as the famous Beijing Foreign Language Teaching and Research Press, build community at the beginning, the organizers of Beijing Foreign Studies University, spending only a few hundred thousand dollars in start-up costs, and now, the club has grown to annual sales of up to 10 Jige Yi China's largest foreign language professional publishers. Beijing is the number of publishers, and even set up funds are borrowing, the state did not invest a penny. In the present serious difficulties facing the country's economic growth situation, we believe that increased road, rail and other infrastructure investment approach can certainly play a role in stimulating economic growth, but if the government properly to increase investment in the publishing industry and support efforts , the result might be better.

Recommend two: the publishing industry to absorb labor force to solve the employment problem at multiple levels

One reason: the publishing industry over the upstream business

two reasons: lower employment threshold for the publishing industry is not high

Since the financial crisis, China's employment situation is worsening. In the past, we noticed too much advantage of the real estate industry to absorb labor force, in fact, the publishing industry to absorb labor advantage is also very clear.

Upstream from the publishing industry (paper, machinery and printing industries), the existing large state-owned enterprises established in China, but also joint-stock company, in Beijing alone there are thousands of small and medium enterprises, private enterprises to absorb labor force throughout the urban and rural areas, a huge number. Judging from the publishing industry itself, notwithstanding the knowledge-intensive industries, the employment threshold is not high. Many have just graduated from college students, as long as excel in skills, good at learning, always willing to delve into, to be competent editing, proofreading, design, publishing, distribution and other various jobs. We know that before liberation, publishing editor of a number of apprentices from the book typesetting and layout work shop building. Today's undergraduate and graduate students, I believe based on some better than the year apprentice, working poor typesetting. Look again at the lower reaches of the publishing industry (warehousing, logistics, sales), though also with a certain professional requirements, but as long as more than a junior high school education, little job training will be able to posts. For example, Beijing's largest logistics and distribution business of books?? Logistics center southwest of Beijing, is the founder of Fengtai District, the village-run enterprises Ash Village. Most employees are residents of the village.

According to the economic channel of China Central Television forecast the employment situation in China in 2009 may reach the most difficult period in recent years, university graduates, nearly 1 / 4 can not be on time employment. Thus, we believe that vigorously promote prosperity and development of the publishing industry, can ease the employment pressure in China play a positive role.


Information: "Middle book": publishing industry in the future, "breakthrough" in China

Financial crisis of the press and publishing industry: the more difficult the more the need to reform

Li: Enhancing the competitiveness of China's publishing industry and influence

by: gaga
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