Pescod, Chairman Li Xinghao: Let Human Life Better - Chigo Air Conditioning, Lixing Hao - Household

< BR> "to do long term business, it is necessary to define their corporate responsibility the second is to have beliefs and objectives

. to our own beliefs and objectives to be in place, actually do it, do it wholeheartedly, as long as the place there is living space. "


"We will continue to focus specifically on the air conditioning, step by step, do not do the world's most largest, not change the main business."


"

Financial

Storm may have never quite found time for a hundred years, met is also a life experience. The key is to have a good mentality. "


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Guangdong

Chigo Air Conditioning Co., Ltd., Chairman, President Li Xinghao


2008 for the year for the Chinese air conditioning industry is a challenging year. According to authorities released a survey year 2008 there are 18 air-conditioning refrigeration air-conditioning brand competition in the market were fed out of delisting, there are nine air-conditioning brand faces delisting risk. From 2000 to the present 8 years, more than 9 percent air forced out of the brand.


Is in such a brutal competition in the market, the colleagues shouting "

Winter

Come, "the occasion, a company located in Foshan, South China Sea to buck the trend gains across the board the air-conditioning, to achieve more than 50% of export growth, export trade volume growth tops the first place, its success is especially noteworthy.


Concern is that this enterprise, but from its inception 15 years. 15 years ago, it has just grown up without strong backing, is an out of the "grassroots"; 15 years, it has come to the fore, among the industry and become a "giant trees." This is the Guangdong Chigo Air Conditioning Co., Ltd..


What makes Pescod brutal competition can grow so quickly? Recently, the Guangdong Chigo Air Conditioning Co., Ltd., Chairman, President Lixing Hao accepted our magazine interview. He is full of passion, your voice loud, so in a very long time had to stand about. More than an hour-long conversation, Lixing Hao in the most simple language, to show us Pescod venture in the history of wisdom, courage and tenacity.


Pescod unusual way business does not go


From the traditional point of view, Zhi Gao start time and did not catch a good time. 1994, Lixing Hao a joint venture with a Taiwanese record high resolve, this time of reform and opening up a full 15 years have passed, the domestic air conditioner industry, the warlords and from the competition, Compal, Chunlan, Kelon's brand and other industry giants has been enjoys popular support, Haier, Midea, etc. is also rapid.


Sure enough, the blog will be faced with high prices in the production year war, Kelon air announced the price reduction 1000. By 1996, sales of Chigo air conditioning only more than 10,000 units, due to losing money, the Taiwanese disinvestment decisions, almost all the liquidity being siphoned.


However, Lixing Hao and did not give up. As a "grassroots" Pescod took a bumpy road is, but flexible system of private enterprise and market strategy, the same as Pescod injected vigor and vitality. Lixing Hao was a classic case with a series of so Dezhi high kill in times of hardship to open a way to survive.


1995, faced with air conditioning prices to drop, Zhi Gao is committed to lower prices ripped hole in the market, the price of similar products in China is still in the high when more than 4,000 yuan, not only a split type Pescod Price drop to 2980 yuan, but in a clever way to expand the impact of price reductions to the maximum.


This spring, when an air conditioning plant in

Shunde

Orders will be held in the year, its domestic distributor will come to the important air-conditioning. Upon learning of the news Lixing Hao treasure, immediately in Shunde local newspaper for several days placed in the newspapers

Advertisement

And the paper directly to the dealer to stay in the hotel. Advertisement "Chigo air conditioning, determined to win; elegant enjoyment, only sell 2,980 yuan," a lot of orders for commercial shines, have took the newspaper to seek them out.

by: gaga

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