Pescod Lixing Hao: Annual Targets Can Be Fulfilled - Duncan Pescod, Lixing Hao - Household

< BR> 2008

< BR> 2008

Air conditioning

Years to be over the cold, air-conditioning business in China this year, life's not smooth, "internal and external problems," a test of each air conditioning business to cope. As the air conditioning industry, the most dedicated man of action?? Duncan Pescod, how to break from the market environment, capital environment, natural environment of the triple pressure? HC

Home Appliances

Net hope this interview, Chairman Mr. Li Xinghao Chigo Air Conditioning, please Zhi Li Dong reveals high for our thought process in 2008.



Chigo Group Chairman, President and Lixing Hao


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1,2008 frozen in coming to an end, how do you evaluate Pescod achievements during the year?


A: 08 cold years, the industry environment presents a serious challenge to the air-conditioning manufacturers, Zhi Gao Liu Yong Jin, accurate grasp of the industry trend, with "quality leadership" is based, to further strengthen the coordination of upstream and downstream industry chain operational capability , carefully constructed, "Integration of production, supply and" harmony sustained value chain consolidation and optimization, at home and abroad more and more compacted channel basis, customers Pescod brands and products significantly enhance the acceptance, the market success of restructuring, management more scientific and standardized, steady growth in sales volume, enterprise comprehensive strength to achieve a new leap.



From the product side, the relentless pursuit of high quality and strong combination with multinational giants, and gradually established a blog in the industry of high quality "king" status, but also have sufficient technical voice. 08 refrigeration year, a series of new titles in the market has been extremely popular consumer. Among them, the "three super-king" third-generation product?? "Smart

Digital

Three super-king ", the perfect realization of the product not only energy conservation, health, mute three major innovative technology integration, and frequency of seasonal energy efficiency ratio reached 7.4, low wind noise value of 20 dB is running two data records are refreshed industry. The industry's first "Double energy" products?? "North Olympic Light," the introduction of the industry from energy efficiency to seize a bridgehead. The run-time energy efficiency products to 3.59, far exceeding the national standard, and standby power consumption is only 0.9 W, standby power consumption than conventional 70%, and subvert the traditional energy efficiency standards, opening up new ways of energy saving air conditioning and a good response to the "national energy saving" call.



Plate from the overseas marketing point of view, despite the air conditioning this year and exports encountered unprecedented pressure, but Pescod through new markets, new customers, exhibitors famous show, and enhance cost consciousness, changes in the market to enhance product value multi-pronged marketing strategies to effectively resolve a negative factor, not only the annual target ahead of schedule, and the amount of profit realized double-up, sales, volume growth last year compared to 55%, and among the forefront of the industry. Particularly worth mentioning is that, Zhi Gao overseas sales channels and more powerful, a group of VIP customers and Chi heavyweight high significant effect of cooperation, such as Korea

LG

Germany can be so huge Wei Zhi-high export orders fortified bright colors.


Plate from the domestic marketing of view, 08 cold years, the Chi high domestic home of "system change, and efficient execution, marketing innovation, harmony and win-win" marketing theme for the year of major changes in the original business model. "Channel dual system" to push, "three super-king", "Light of the North Olympic" and other series of high-end, high-tech products to further penetrate the regional market, good quality and strength to win the widely recognized by consumers. In the promotion, the year of "quality competition" as the main theme, take advantage of "

Olympics

Marketing "and pioneered" 1 watt standby dual energy "products such as opportunity, through the" Olympics in my post, "" Victor armed forces, the more Ben 08 "," 3.15 Gold Campaign "," quality championship, 51 All-Star " , "Energy Conservation in China" and other ongoing large-scale promotion activities, close to close to the terminal market changes, high brand image in the tree determined, but also to promote sales climbed steadily improved business profitability, to maximize the manufacturer harmony and win-win .


Plates from commercial point of view, Chi pushing high 08 "Flying Scheme", in Jiujiang, Jiangxi, Anhui Wuhu Xin Tian two central air conditioner production base in Guangdong South China Sea constitute Pescod headquarters of big business headquarters; set up a "Pescod Research Institute" to further establish the central air-conditioning technology and products for the voice; the establishment of the Department of International Business Marketing, increase central air conditioning in the overseas marketing and sales efforts; strengthen and HVAC Design Institute, Chinese Academy of Sciences Institute and other research units of energy exchange and cooperation. A series of initiatives to promote the blog into the development of high central air conditioning, "fast lane", except to continue to consolidate the small machine market dominance, but also in the operation of large projects with big breakthrough machine sales, have traded in overseas markets a large number of medium and large projects.





2, the domestic ring true will turn to look for export, Chi seems to be high this year, export value, but the air conditioning business at home and abroad this year have experienced a very difficult objective problems. Chi high as commander, you are aware of these when negative factors? Faced with these difficulties, your mind is how?


A: Chi high brand positioning as a "professional international manufacturer of air conditioners", have been attached great importance to the global market development, not only valued for export this year. 08 cold, the air conditioning industry as a whole environment although there are many negative factors, but both challenges and opportunities, we need to do is the hard skills, enhance their overall strength. Fact that the Pescod major business segments are set according to the company's strategic plan in an orderly manner, and achieved excellent results.


3, home appliances industry in China is a mature industry, while most of the development of air the longest, has experienced so many years of sharpening, why air-conditioning business still depends on the weather?


A: With the social and economic development, public consumer consumer attitudes are also becoming more rational, seasonal air conditioning is not very clear, the major manufacturers basically broke, "is dependent on" fate. Pescod over the years in the "fine marketing, promoting balanced" side down enough work, and marketing strategy to meet market changing, therefore, able to fulfill the annual targets.

by: gaga

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