In the world of business it can be a difficult and very long road to establish yourself as a leader in your field. Philip Smouha did that in a variety of areas. He was hugely successful in the Australian fashion fabric industry supplying quality materials to some of the country's finest and most successful designers. That collection of designers included his wife Lisa Ho whose fashion label today is found in hundreds of boutiques and retail outlets around the globe.
Through a combination of various events including the Global Financial Crisis and the fluctuating Aussie dollar this brought unexpected difficulties to Smouha and his associates. He used a number of assets to get back on track rebuilding his empire. It takes a cool head to re-arrange your assets, to sell those you no longer need and to re-finance your business operations. Smouha has done all that and more in moving to recreate his previous success.
One of the tests of the quality of anyone in business is how they react to adversity. Philip Smouha has shown his true character by relaunching his career and in more ways than one.
His supplying of quality imported fabrics to leading fashion designers has recommenced and continues to expand. His continuing venture into the world of brewing with the branding of "Lucky Beer" is seen as a true indication of his entrepreneurial genius. This boutique beer with its clever marketing and unique Asian taste appeals to both male and female drinkers. The bottle with the Buddha is already a talking point and the clever promotional ploy of the name Lucky Beer and the patting of the Buddha for luck are proving a winner.
It is true that the bigger the empire the greater can be the risk but Philip Smouha has taken the setback the economy brought to his operations and turned his fortunes around by clever investing and by using his superior knowledge in such areas as the fashion fabric world and the brewing business.
It takes a lot of skill to build an empire and even more to rebuild it once again.