PHP is a versatile language with a huge popularity
. PHP is a server side script therefore it can generate dynamic pages for you and let you to communicate with your visitors easily. You can get their feedback and let them to generate web pages for you. Most of the people prefer PHP as their development language because of its convenience and easiness in learning. Yes, it is easier to learn because its syntax is similar to C or C++ which is the basics of all computing languages and who know this can learn PHP without hassles.
This easiness to learn the language attracts many developers to learn PHP and start their career as a PHP developer. Thus, you can find lots of PHP developers in the market who have extensive experience of the PHP development. This abundance of the developers creates a competition among them and consequently falls down of the development cost. Hence you will get quality services at cheaper rates. Moreover, PHP is a opensource and have no license fees at all so you can save initial investment of your clients and your clients has to spend only development charges of their project which is quite lower due to stiff competition.
There is no restriction over the use of PHP like in case of ASP and you dont need anyones permission to change your source code. Therefore further customization is easy in PHP application development. You can customize your application up to any extent and can fulfill your needs with the help PHP applications. Custom PHP application development is so powerful that you can get Facebook like application which allows infinite number of user to log-in and generate dynamic pages with the help of the users. Yahoo and Wikipedia are another example of PHP application development with the MySQL integration.
As far as database integration is concern PHP can be integrate with any database available in the market be it MySQL or others it gives fabulous results for PHP development. PHP also saves your buck on server because it is compatible with any server and Apache is mostly used server technology with PHP. Due to easy hardware compatibility PHP is used on more than one million servers so at present you can find more than 20 million website running on the web. PHP app development is capable to handle heavy loads of the traffic and it never crash and create problem for you.