Pinterest For Business: The Art Of Pinning

With now over 20 million people on Pinterest, it's the place to be to promote your product or service

. Pinterest is a predominantly female community where manners and covert selling trumps the traditional "buy my stuff"push marketing of old. The art of pinning (when you add an image to a board - think: file) honors the community rules and then comes down to 3 tactics: choose images that are clean, clear, crisp and colorful; opt for the more emotional picture whenever there is a choice, and then connect the image with a page that is not only relevant but as close to the buy button as possible.

Because Pinterest is a purely visual platform, no matter what you pin, you need an excellent picture. Excellent sounds subjective, doesn't it? It means the image needs to be clean, clear, crisp and colorful. The better the quality of image the more likely it is to be shared. You want your images to be shared as much as possible - because that's where your new traffic comes from. That's now how new people come into your product funnel; the statistics are starting to come to light that show more traffic from Pinterest than an article directory or Facebook!

Emotion sells. Benefits sell. On Pinterest you need to sell with courtesy; like on all social networks, you are sharing the opportunity to reap the benefits your product delivers. There are more emotions than just tugging at the heart strings. For sure, an image of a young child standing by a coffin breaks ones heart, yet there are other ways to trigger an emotion. Humor is an emotion, which is why you see so many jokes being re-pinned; and inspiration is a popular category too. Moving someone to go "Yeah!, I get that" or "I want that" is an effective, affecting tactic. Beyond the subject matter, don't forget color. Colorful photos that use dramatic colors or strongly contrasting colors will stand out. So do the mono-chromatic, all shades of one tone, catch the eye.

Lastly, and perhaps this is the most important tactic with pinning images, is to connect the image to the page that is the most relevant. If you are trying to make your product or service available for sale, then make sure that the image is connected to the page on your site that is closest to the Buy Button. If the image is about you, then you should link it to your bio page. When you are looking to share a testimonial, then the link needs to go to the testimonials page on the most relevant site.

As you can see, there are three important keys to the art of pinning images on Pinterest. You need a quality picture that is clear and crisp, you need to have it trigger an emotion in the viewer and then you need to make sure that the link meets the expectation of the person who clicks on it. You lose credibility fast on Pinterest if you link to sales pages that don't have the image on them.

Copyright (c) 2012 Vizzitopia

by: Juliet McEwen Johnson

POST COMMENT

How To Start Your Own Business Without A Lot Of Cash Online Video Marketing - 3 Tips For Small Business Success How To Set Up A Dynamic Business System With Network Support Accounting Services For Small Business Core Of The Organization Domain Name Facilitates Break Through To The Online Business How Answering Services Are Helpful For Your Business E-commerce Website Development: Helps To Boost Your Online Business Logo Design- The Three-piece Harmony In Logo Will Stand Out Your Business Supply Chain Solution- Smarter Decisions For Business Growth Press Release Writing Brings In Better Recognition To Your Business Expand Your Business - Web Development Solutions Web Design In London Is Perfect For Business Brand Identity Optimizing Business Processes With Document Storage And Data Retrieval Management Software