Pinterest What It Can Do For Your Small Business
Pinterest is the newest social network in town and if as a small business owner
, you have plans of engaging in marketing your small business online, it would do you a lot of good to add this platform to your list of marketing strategies, especially now that you stand the chance of staying ahead of the competition. It is no longer news that in order to maintain uninterrupted interaction and engagement with your existing customers and prospects, you have to leverage the several marketing opportunities presented by the social media which now includes Pinterest, apart from Facebook, LinkedIn, Twitter, MySpace and YouTube.
As a small business owner, by now, you already know some of the benefits of marketing for small business through other social networking sites and naturally, would want to know why you should sign up with this new social networking site and what your business stands to gain from such move. Listed below are some of the reasons why you need to hasten up now and claim a spot for your small business on Pinterest. They include but not limited to:
Ever increasing number of users: From available research carried out by comScore, this social networking site, although termed to be new was already having almost 19 million users as at March and has continued to increase.
High usage level: comScore goes further to show that in January alone, the average time spent on the social networking site by its users was 89 minutes which by a high margin, beats the record of LinkedIn and Twitter although Facebook takes the lead.
Users with clearly defined interests: The interests of majority of the users of Pinterest are in the areas of furniture, jewelry, photography, clothing and others related to lifestyle and classic items and goods.
Unlimited opportunities for your business: Investors are beginning to see the huge business opportunities on this site, especially when it comes to drawing the interests of consumers and advertisers. It would interest you to know that through a group led by an online retailer, Rakuten from Japan, the site was able to raise not less than a million dollars. What more conviction do you need?
Still on marketing your small business online, with well known brands like Neiman-Marcus and Coca-Cola utilizing the several business opportunities presented by this social networking site, the question becomes, what should you do in order increase your sites visibility and at the same time, generate sales through Pinterest? First, you have to determine if this site will work for your type of business. Are you in the jewelry, arts, womens needs, home improvement and remodeling businesses? If yes, then this social platform is for your business.
The second step towards making the most of this site is setting up your account, including profile in a way that you can easily and effectively reach your target audience. For example, in the About page, do not leave it blank rather add keyword-based content that tells other pinners more about your business and where it is located. Also, include your sites URL in your profile and make sure to link your Pinterest account with your Twitter and Facebook accounts so that you can reach a wider audience at a given time. For every product or service page on your site, ensure you have the PinIt buttons on them and on the home page, you should have the Pinterest follow button strategically placed. Finally, on your profile, it is advised that you create individual boards that are designed to cater for every category of services or products you offer. If for example you sell ladies clothes, you can differentiate the boards with categories like evening dresses, corporate dresses, Coats, Tops. If you have any kind of offer, may be discounts, you can also create an individual board for it.
Finally on marketing for small business on Pinterest, you should as much as possible, engage the sites community by following and interacting with like-minded business owners, customers and prospects. Also, you should remain active by constantly updating and reviewing the content on your pages.
by: Naomi
Outsourcing Tasks: Why Hiring Bookkeeping Services Can Be Good For Your Business B2b Trade Is The Future Of Business Business Travellers To London Now Looking For Alternatives To Hotels Still Seeing Zero Profits From Your Mlm Business? The Importance Of Learning How To Start A Home Based Business The Secrets To Success Is Business Planning Lenovo Thinkpad T420 (2nd-gen Core I5) Is Meant More For The Business Class How To Rapidly Increase The Profits Of Your Home Business Learn How Pediatricians Keep Their Business So Well Here And Now Digital Product Delivery: Building A Legitimate Business Based Around An Online Product Reasons To Begin Building An Online Business Immediately Get The Unsecured Business Loan You Need Here A Wholesale Resource That Can Really Work Wonders For Your Online Business!