Planning Self Seo Don't Experiment Trust Ethical Seo Consultants

Have you ever thought about optimizing your webpage yourself

? Probably yes, especially if you are new to the online business marketing phenomenon. At initial stage, business firms believe that they can optimize their webpage simply by coining few keywords. This will not only save them money but also bring in more business by ranking high in search engines. Unfortunately, in reality it is totally different. Making your website SEO friendly and promoting site for the right keywords to the right market in the right manner is more important.

Webmasters have general tendency to follow the SEO tips and tutorials on the web and start optimizing the website as per the suggestions given. But the fact remains that every business has different needs, different website structure, a specific market to target and needs a unique branding strategy. A strategy working for one website may not necessarily work for another website.

SEO without proper planning, research and complete knowledge can lead to huge loss to your websites current web presence. Your website might be getting promoted for wrong set of keywords, with may totally hamper your efforts. In fact, the chances are more that you might be doing something that can be considered as spam and your website may get penalized. So if you are also promoting your site on your own or planning to do so, then make sure you never commit the following mistakes that generally webmasters usually do-

Lack of focus Many Internet entrepreneurs chase a wide variety of ideas resulting is frustration and little constructive work. The key is to develop one business niche and focus on it all along. Consequently, integrated research and competitive analysis is required to set goals and objectives. If you are not sure how to do this or do not have time better hire SEO consultants to help you to recognize your target customers and make proper planning to focus on them.Being a Copy Cat Most of the website owners think that copying the content from other websites and making little modifications is good enough for higher rank in search engines. Being unaware of the fact that search engines hate duplicate content and penalize the websites involved in it. Content should not only be unique & convincing but also well optimized as per your keywords and search engine preferences. Back link Spamming This is one of the most common mistakes committed by most of the self SEOs. They have this notion that if more are the number of links pointing to the main site, it would rank their page higher in search engine resulting in increase of traffic. But this is not completely correct. Backlinks should be natural, quality and relevant then only they can help your site otherwise your site might be considered into block hat SEO techniques like link spamming, link farming etc. Always hire SEO experts especially for your link building activities.Hidden Text - Hiding text means that you are publishing something over the web whose visibility is compromised by the use of small text or color coding. Search engines are against this practice and can ban a website for implementing this. Thus you must be aware of all the guidelines set by Google and adhere to them. Images and URL Those who do not know the importance of keywords usually put the images on the site like picture1.jpg. However professionals will recommend the use of sun.flower.jpg as an acceptable SEO practices. Similarly no URLs should go unnoticed. Use relevant keywords for designing URL structure and do not forget that URL structure can play the most important role. Robots.txt file optimization This is the most important file on your server which decides the crawlability of the search engines to your website. This should be handled strictly by SEO experts or consultants. Even a small mistake in the file can affect your efforts.

So if you are planning to do the SEO on your own, never do it without complete research and knowledge. Take time to analyze and plan complete marketing strategy and technical aspects. In case you do not have enough time for the same, better hire a dedicated SEO expert or consulting services from an ethical SEO company that can effectively promote your site on search engines, while you can concentrate on other measures to manage and expand your business.

by: Jyoti Mali

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