Planning To Get New Clients - A Recipe For Success!
Don't we all wish we could have a never ending flow of clients streaming into our
business! Wouldn't it be great if you never had to make a sale call again - now the thought of that I know makes most business owners get pretty excited! Well it certainly did for me.
So I guess you are wondering that's all fine, how do I do this?
One of the things I have noticed with many small business owners is that when they first go into business they believe that clients just appear. Many businesses start off with clients from family and friends, which works for a period of time. Then after a period of time the clients start to fade away and no new ones appear.
The key to having a never ending stream of clients is having a system that attracts your prospects coming to you.
According to a recent survey of more than 1,700 small business owners ...
43.9% Said Their Number One Problem Was Finding New Clients!
That's a huge number of small business owners who are frustrated because they are struggling to get leads and therefore paying clients!!
Before we move on, I wonder if you have thought about why you don't have a never ending stream of clients. Then you might be missing one vital component in your business 'A lead generation system'.
Without a system to generate leads into your business you will struggle to get the never ending stream of paying clients. By having a variety of ways to generate leads you are building your database of potential clients - and most importantly increasing your chances of converting your leads into clients.
So I going to share with you 25 WAYS that you can get your potential clients being aware of you and your business and what it is you do!!!
What I ask is that you be open to these ideas and determine how you can implement 2 to 3 of these ideas into you business.
1. Joint Ventures Joint ventures are when you have access to another businesses database that is already targeting and communicating to your target market. This a business who already has a database built to save you from having to build it.
2. Create your own networking events Get a group of other business owners together on a regular basis to share, swap and brainstorm business ideas. Film or record the meeting and turn into a product eg CD and sell it.
3. Be a speaker at an event If you can get in a room of your potential clients and do a presentation on one area of your business, you will firstly get the attention of your potential prospects and secondly you will be seen as an expert.
4. Go to a networking event The key going to networking events is to ensure that you are targeting the right group. If you are targeting small business owners then you will need to attend events where small business owners go.
5. Develop Strategic Alliances Strategic Alliances are developing a relationship with another business to create new business opportunities with. They could be someone who is also talking to your target market but in a different business.
6. Speak at networking association, clubs or gatherings of your potential clients Try and find in your local area existing meetings, groups or regular events that you can speak at. Approaching networking associations to see if you can speak to FREE at any upcoming events is also a great way to expose yourself.
7. Create a Blog Creating blogs are easy and when they are done a consistent basis it allows you to connect with clients and prospects on a regular basis. Blogs also build your credibility as an expert and increase the Search Engine Optimisation on your website.
8. Write an ebook Offer your FREE ebook to people who will be interested - they can then re-brand the ebook as their own but you leave links to you website in the ebook.
9. Write a letter to key people you would like to do business with Send a 'cold' letter that will grab their attention. Personalise the envelope and put something lumpy in the envelope so they have to open it. In the letter ask them to take a break and enjoy the popcorn as they read the "7 keys to ....." [solve their problem with 7 solutions you can provide]
10. Write articles for magazines You can write a series of articles and send them to magazines, online article posts, other business to publish. You only need to write the articles once and use the articles multiple times.
11. Offer complementary diagnostics You could offer complementary diagnostics for clients of Joint Venture partners ie if you are an accountant a financial diagnostic
12. Sponsor an event Approach an event where you prospects would attend and find a way to get your name with contact details into the event program.
13. Writing a book Writing books gives you credibility and makes you an expert in your field, or an authority.
14. Create information products You can create CD, video's and DVD's and then sell them in the marketplace or give them away for FREE to your prospects.
15. Send a regular email to your prospects The email could include tips, ideas or hints on the latest new news in your industry or ways you can solve your prospects problems.
16. Send a series of letters to your prospects You have a much better chance of getting someone's attention if you do a series of letter drops. The first letter could go our week one then the next one week later and so on. They say it takes 7 touch points to grab someone's attention.
17. Discussion forums Start talking and being part of discussion forums where you potential prospects might be hanging out. Start off by reading what they are talking about and then start posting messages. You may just start off posting general discussions and then after a period of time start posting comments messages about how they could solve their problems.
18. Google Adwords You could post an ad on Google Adwords so when someone clicks on the ad they go to your website. The ad would be very specific and targeted as it can get quite costly otherwise.
19. Social Networking sites Social networking sites like twitter, facebook and Linked In area great way to tap into a large volume of people. You would set up a profile page where you talk about your services/products and make an irresistible offer, this would send people to your website.
20. Create Videos Videos are a quick and easy way to get your message across to your target market. The video can be short and sharp however ensure you provide great content. Videos are currently ranking very well in Google, which also provides another great incentive.
21. Backlinks Backlinks are a great way to boost your own website ranking in Google. Backlinks are when you have many other sites pointing to your website.
22. Do a presentation to other businesses database Talk to businesses that are talking to your database and do a talk once a month. Eg if you a business coach to a talk to an accountants database
23. Put flyers up in areas where your target market hang out In the flyer make sure you make an irresistible offer on the flyer.
24. FREE teleclass Hold a free teleclass for your prospects so they can start to build a relationship with you. Provide great value and an offer at the end of the teleclass.
25. Get involved in your local community Start volunteering at local community events, be seen and heard.
Now you have a list of ways to get new clients, create a weekly plan of how you can action 2-3 of these activities. If one doesn't work try something else.
It's all about Taking Action!!!
by: Anna Hancox
Bad Credit Bank Accounts - Get a New Financial Life Watch New England Patriots Great Performance in NFL Live 2010 Dimmers, Fairy Lights And Uplighters - A Guide To Lighting Design Rise in India-UAE trade, time for SMEs to explore new markets Lawyers In South New Jersey Network Marketing - A New Earning Opportunity Dai Deci: China's Lighting Energy Is Vast City The Residential Solar Panels Lady Gaga Tickets - Debuting New Songs Internet Marketing Program Benefits For New Online Companies Facts About Solar Energy You Never Thought Of Top 10 Reasons To Build Your Own Solar Panel Want To Get Started With Renewable Energy Training?