Plasma TV sales to increase or to feel proud and elated when - plasma TV, flat panel TV - household appliances

< BR> in the

< BR> in the

Flat Panel TV

Industry,

LCD TV

And plasma television are two different kinds of flat panel display technology has always refused to give the market the two camps often staged battle.


The first three quarters of last year, plasma TV retail sales decreased by 6% over the previous year compared to the horrors, the first three quarters this year, plasma TV camp impressive performance, year on year volume growth of LCD TVs has reached 5 times. Reporter from the recently released "2008 third quarter economic performance of China Electronic Information Industry Bulletin," for instance, that from January to September this year, retail sales of plasma TVs to achieve the total 1.18 million units, the retail value of 87 yuan, respectively, last year growth of 250.2 % and 108.6%. Ovid Consulting General Manager Yu Leung-sing that "plasma TV made blowout Quotes" One reason is that plasma TV product lines to perfect the plasma camp, the overall strength of rapidly increasing; on the other hand, plasma TV, high-definition trend of increased plasma TV competitiveness.


Strengthen cooperation


LCD

Panel

The key technology from Japan, South Korea and China Taiwan Region third of the world, while the LCD camp, as many as dozens of machine manufacturers, competition is very fierce, resulting in lower and lower profits. In contrast, plasma TV camp currently four giant Panasonic, Hitachi, Changhong,

Hisense

Split 80% of the plasma TV market, the cooperation between them can make Plasma TV TV market continues steady growth, achieve win-win situation; plasma screen in the upper reaches of the production line, manufacturers are strengthening cooperation.


9 month, Hitachi announced its withdrawal from the plasma panel manufacturing business. Yu Leung-sing of the view that this is more for the needs of corporate strategy, not the plasma TV market is not optimistic.


Hitachi is the world's fourth-largest plasma panel manufacturer (annual production capacity reached 2.15 million), mainly because of its own panel production, the global plasma TV market share second only to Panasonic and

Samsung

, In the Chinese market share of 35% more are top of the list. "In the future such as plasma TVs and LCD TVs, will also be one of Hitachi's main business, and strive to achieve profitability in 2009." Hitachi digital image (China) Co., Ltd. Wei Xudong, said Minister of Planning Division, Hitachi to stop the production of plasma TVs machine with a glass substrate, turned to Panasonic plasma screen procurement production of glass substrates, is to strengthen the integration of industrial chain, in order to reduce costs, react to fierce competition LCD TV's camp.


Related information ,2005-2007, Hitachi, plasma TV and plasma panel business have suffered losses, which in 2007 emerged as the plasma sector 112 billion yuan of losses, resulting in a loss of the entire Hitachi Group 700 billion yen. In such circumstances, the Hitachi flat-panel TVs in 2007 business was restructured at a cost as high as 56 billion yen, while dealing with old inventory to bring 37 billion yen loss models, Hitachi hopes to China this

TV

Company to sell plasma panels to improve profitability, however, with LG, Samsung plasma panel manufacturers in the competition, Hitachi, and there is not much advantage, then select the cut-off of Hitachi plasma glass. Xu-Dong Wei said, "Hitachi and Matsushita 8th generation line plan has an initial plan, but when the investment has not yet determined, before the plasma TV is still the core business of Hitachi TV sector."


On the Panasonic, the Hitachi out of the plasma panel production is obviously good news, which means its plasma panel unit will be a demand for close to two million years, a big customer. Prior to Panasonic plasma panels mainly for personal use and for sale to the Chinese color TV enterprises, the scale should be behind Samsung and LG, this way, with Hitachi, Pioneer cooperation, Panasonic plasma panel shipments to more than three weeks as the world's first.


Reduce costs


In the price of plasma TVs do not currently have the advantage of mass production makes the LCD screen LCD TV prices down quickly. According to Yu Leung-sing, as of the end of 2008, LCD panel supply to the overall situation of oversupply, when the LCD panel prices will continue falling.

Plasma TV sales to increase or to feel proud and elated when - plasma TV, flat panel TV - household appliances

By: xiao

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