Poland B2c E-commerce Report 2010 ---- Aarkstore Enterprise
1.) Key Findings
1.) Key Findings
The number of Internet users in Poland reached 18 million in 2009, accounting for 47% of the total population.
Social shopping is a new Internet trend in Poland, combining online shops with social networks for the optimization of sales.
23% of the total population in Poland bought or ordered goods and services for private use over the Internet in the first quarter of 2009.
In 2009, 40% of Polish Internet retailers said that their online sales had not been affected by the economic crisis.
Euro.com.pl was the leading online shop in terms of unique monthly visitors in Poland (1 million in February 2010).
2.) Effective decision support for E-Commerce managers
E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. It is the one-stop source for these facts.
3.) Contents
Current Trends in the E-Commerce Segment
Sales numbers and growth rates of B2C E-Commerce
B2C E-Commerce vs. retail and home shopping sales figure comparisons
Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
Product rankings, which show the top selling assortments on the internet.
Rankings and short profiles of the main competitors
News on leading B2C E-Commerce companies
4.) About our Reports
Market reports inform top managers about recent market trends and assist with strategic company decisions
It provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
It delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
If required, It provides in-depth analysis for all research projects. Simply send us a request.
Table of Contents :
1. TRENDS
Proportion of Internet Users in CEE Countries as % of the Population, 2008 & 2009
Poland vs. EU Broadband & Internet Usage Indicators, 2004-2008
B2C E-Commerce in Poland: Sales and Number of Stores
B2C E-Commerce in Poland: Economic Crisis
B2C E-Commerce in Poland: Shopping Behavior
B2C E-Commerce in Poland: Social Shopping
Number of Internet Shops in Poland, 2002-2008
Other Sales Channels Used by Internet Shops in Poland, in %, 2008
Logistics Companies Used by Internet Shops in Poland, in %, 2008
Top Online Payment Companies by Internet Shop Use, in %, 2008
Availability and Popularity of Payment Methods in Internet Shops, in %, 2008
Value (in PLN million) and Volume of Internet Transactions by Cash Cards, 2008
2. SALES
B2C E-Commerce and total Retail Sales, in PLN billion, 2002-2008
B2C E-Commerce Sales by Country in Europe, incl. Poland, in GBP billion, 2009 & 2010f
3. SHARES
B2C E-Commerce Share of total Retail Sales, in %, 2004-2008
4. PRODUCTS
Goods and Services bought by Internet Shoppers over the Internet in Poland, in %, 2007 & 2008
Assortment of Internet Shops in Poland, in %, 2008
Amount of different Products offered by Internet Shops in Poland, in %, 2008
Types of Goods and Services bought Online in Poland compared to the EU27 Average, in %, Q2 2008
5. USERS / SHOPPERS
Individuals in EU Countries using the Internet on Average daily or almost every Day, incl. Poland, in %, Q1 2009
Percentage of Households in EU Countries with Internet / Broadband Access, incl. Poland, in %, Q1 2007-Q1 2009
Development of Internet Users (million) and Percentage of Country Population (%) in Poland, 2007-2012f
Internet Users in Poland by Net Income, in PLN and %, 2004-2008
Internet Shoppers in EU Countries by Gender, ranked by Total, in %, Q1 2009
Internet Shoppers in Eastern European Countries, in % of total Internet Users, 2007-2008
Internet Shoppers in Poland by Age Groups, compared to the EU27 Average, in %, 2008
Internet Shoppers in Poland: Internet Shop vs. Online Auctions, in % of Internet Users, 2004-2008
Average Value of Online Transactions in Poland, in PLN, Q2 2008, Q2 2009
Development of Internet Shoppers in Poland compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009
Frequency of Shopping on the Internet in Poland, in %, 2008
Broadband Subscribers in Poland compared to Germany, USA and the OECD, 2003-June 2008
Broadband Subscribers per 100 Inhabitants compared to Germany, USA and OECD Average, 2003-June 2008
Broadband Subscribers in Poland, by Access Technology compared to OECD Average in %, June 2008
Broadband Penetration and daily Internet Access in Poland vs. EU Comparison, in %, 2008
6. PLAYERS
Top 10 Online Shops in Poland; ranked by Net Revenue, in PLN million, 2008
Top 10 Online Shops in Poland; ranked by Unique Visitors and Audience Reach, February 2010
Top 10 Online Shops in Poland; ranked by Number of Orders, in thousand, 2008
Top 10 Online Shops in Poland; ranked by Number of Monthly Average Users, 2008
Top Home and Garden Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008
Top Photo, Consumer Electronics & Home Appliances Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008
For more information please contact :
http://www.aarkstore.com/reports/Poland-B2C-E-Commerce-Report-2010-41619.html
http://blogs.aarkstore.com/
From:Aarkstore Enterprise
Contact: Neel
Email: press@aarkstore.com
URL: www.aarkstore.com
by: Aarkstore
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