Polls, Audio Or Video In E-mails
Do you want to use audio or video in your newsletters
? Is it good for your emails?
The first thing that you should ascertain if audio and video in your emails are useful. Is it right for your audience? Understanding when to use video or audio is as essential as understanding how to build the body text of the email.
Helpful test for making a decision
Below I give you several questions that will help you understand if you need to use audio or video in your emails. The answer should be only "Yes" or "No".
1. Can you communicate your key message points in 20 seconds or less?
2. Will audio or video explain your goods, services or other items better than only text and photos?
3. Do your products, services or other items thrive from referrals?
4. Will your readers be connected with broadband?
5. Will your readers have headphones?
6. Do you have access to pres hot content?
If you can answer minimum four times "yes" to these questions, then it means, that you have a sure reason to use video or audio in your email messages.
Use these things to inform, educate, and introduce your readers about news, products, and services.
What to do further?
Ok. Now you have decided to use audio or video in your email message for
email marekting. What should you do further? Now you can create those elements for your message. I believe that you want to send all emails correctly; you want that your marketing campaign will be useful. So if you want that your message will be received and viewed in the best manner as possible, you should create five layers of interactive content within your email message. You should create:
1. HTML version
2. Version with animated GIFs but without sound
3. Version with animated GIFs with sound
4. Flash or video version but no sound
5. Flash or video version and sound
Polls in Emails
You can use a poll in your email, too. Indeed, polls are a good tool, method to increase clicks, readership, and general interaction. However, polls in your email message should not be longer than one question. So only one question and that is all. The question should be short and clear. The answers should be clear, too. For example: is this article helpful?
Companies have seen up to a 36% increase in long-term readership when poll questions were introduced one week, with the answer to that poll included in the next weeks email. The ongoing sharing of information provides a compelling reason for people to keep reading your emails.
The biggest mistake using polls in emails
1. Too long question.
2. Too difficult question.
3. Too many answers.
4. Overlapping answers. For example: a question is: how old are you? Your answers are: 18-20, 20-24, 24-30 and etc. This is very bad, because your reader will not know how to ask if he or she is 20 years old. Your reader can choose the first or the second variant. The next bad thing is that your obtainable statistics will be incorrect.
by: Smile2012
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