Postcards As Part Of A Non-Profit Business Marketing Mix

Postcards As Part Of A Non-Profit Business Marketing Mix

Although modern technology has made marketing an affordable endeavor today, there are still instances when you are confronted with costly and over the top mailing and printing expenses. For a nonprofit business, this is not an ideal circumstance. That is why it is best to think about cutting down promotional costs. For economical marketing campaign to use in your nonprofit business, postcards can offer you effective solution.

For one, these cards can help you educate and keep in touch with sponsors, donors and supporters. They are also among the most effective tool in building customer relationships. According to experts, these cards are one of the best sources of information for people that allow them to keep involved in the business or the community.

Without a doubt, communicating with postcards is both effective and money saving. Here are how these cards become a valuable tool in a nonprofit fundraising and marketing activity.

Sending a postcard is a great way to generate donors for anniversaries or any occasion the organization is celebrating. For instance, a school can include personal messages from previous teachers or heads, businesses can cite results or benefits from employees or participants of a certain program or activity. This will help keep you on top of your sponsor's mind even if they receive manifold solicitations in the mail.

A return postcard or reply card which is often has postage return stamp have a lot of uses. In most instances, information is what people of request for. You can insert a generous amount of info in your cards, but leave something which people have to request from you. You can put a simple check box in your cards to allow them to ask for information they want to know. Be sure to ask people for your contact number or email address so you can contact them. The reply card has more purpose than being a request card. You can use it to update information about your contacts such as alternate work phone or new mailing address.

In addition, you can use postcard printing as a survey tool. Keep it short and direct to the point; just ask the most important questions. If you are able to know what your sponsors prefer, it can surely pay off handsomely to your organization. Do they want to get the annual report online or do they prefer the old-school hard copy? Quite often, sending your reports online trims your marketing costs, so it does help to ask your sponsors what they prefer.

Restoration campaigns are another uses of postcards. People may be always encouraged to open a letter, but they would not be able to resist a compelling card that they card read easily. The card can serve as a reminder of the annual year-end meeting or gift giving. Be sure to send your cards in advance so people can already mark their calendar.

You can also use the postcard as part of a marketing mix. For instance, you can send out cards to promote your organization's website after distributing brochures, letter, or other marketing tools. You have to do it often though as it often takes several exposures before an individual is able to grasp a new idea.

These are just some of the ideas you can use postcards for your nonprofit business. Try it in your organization and see what improvements it can offer you.

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