Companies work hard on their visiting cards realizing the power of it to gain more potential prospects. Business cards have transformed into a great and an effective marketing tool. Knowing the importance of the business card, companies spend substantial amount to design the cards. The cards have to be very attractive to pull in customers to the company.
Even though the business card is attractive and eye catching it does not mean that consumer prefer your services and products. To get the total attention of the consumer you need to use power words on the cards. Power words or phrases will make the person to walk in to your place for the services. This is another method to make sure the customer walks into your place. The words or phrases used in the business card should be logical and something customers like to hear. For instance, you can mention phrases about the special service the consumers are offered.
Another reason for including these power words on the cards is to make the customer call your place to find more information. A customer who calls to your place is a potential prospect the card has generated. Here is a list of power words or phrases that can be used on the business card.
The main objective of using the following power words is to make them call.
__________is not expensive.
Huge discounts!
Present this card to our nearest showroom and get__________.
Get a special discount of ______% with this card.
These are just few examples that can be mentioned on the card. The best place to mention these is the backside. Normally, customers do not see anything flipping the card, but with your card, they are getting some special offers, discounts and gifts. I wonder no one will throw the card to trash until he finds out what is being offered.