Prada: the Way of Successful Luxury Brand (2)

Since 1998, Prada has successively purchased equity interests from Jil Sander

, Fendi and Helmut Lang and begun to keep pace with Gucci and LV. In 2002, Prada made a profit of 0.265 billion dollars on a turnover of 1.5 billion dollars which increased to 2.07 billion euro in 2007. It has over 150 chain stores in the world and becomes the king among young luxury brands.

Prada: the Way of Successful Luxury Brand (2)

By: Kasy

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