Prediction: home electrical appliance industry in 2008 is still the key words "price" - the US's, Zhi Gao, Haier - HC networ

Prediction: home electrical appliance industry in 2008 is still the key words "price" - the US's, Zhi Gao, Haier - HC networ

Many industry and analysts generally believe that prices this year will not rise too much white, black will not drop too much, trading range significantly decreased compared to 2007; And with the country "

Home Appliances The countryside "and other policies to encourage, 34 market rate of growth may start than expected.

2008 Industrial Economy Forecast 2007, the household appliance market is still surging, in order to rob marriage,

States United States Try to buy medium and large, in order to grab gold, stocks of many household electrical appliance enterprises keen to "make extra money", in order to grab the amount of foreign brands are beginning to join the "price war." And when the dust settles, the home appliance market in 2008 it will be what new trends and changes?

The 2008 consumer electronics market trends and changes, the reporter consulted the number of the industry and analysts generally believe that prices this year will not rise too much white, black will not drop too much more volatile range significantly reduced in 2007; And with the national "home appliances to the countryside" and other policies to encourage, 34 market rate of growth may start than expected.

Expansion of domestic demand play a major role this year

Facing the world economy triggered by the U.S. subprime mortgage crisis and slowing economic growth trends, the appreciation of the yuan will continue to increase export costs, which gave the export growth of home appliances bring more uncertainty, but the domestic market strong demand for home appliance manufacturers will still allow a lot width of heart. CITIC

Securities Analysts Hu Yali, the domestic

Consumption Support to offset the impact of falling export growth, a longer period of time within the next appliance industry sales growth of 15% or more.

China Merchants Securities analyst Yan Bi

also believe that consumer electronics market this year, expanding domestic demand, play a leading role, and because

Raw materials Prices still rising channel, terminal

White Goods Prices will rise, but will not rise too much, black appliances is concerned, because

Panel Supply tight, prices this year, the possibility of another sharp decline is not large, in general, the price trading range significantly decreased compared to 2007, Bi Yan prediction, price changes should be in the range of 5% to 10%.

34 market performance or unexpected China Electronics Deputy Secretary-General Lu Renbo Chamber of Commerce, said the reporter on this year's 34 market growth will be very obvious, because of a secondary market has become more saturated, appliance manufacturers down this year, will significantly increase the penetration of the action. Liu Buchen, appliances observers hold the same viewpoint, 34 the performance of the market will exceed market expectations, with flat

TV For example, Liu Buchen, optimistic estimates in 34 markets this year, sales are expected to exceed 500 million units, accounting for flat-panel TV sales, 1 / 3.

The policy side, and 34 corresponding to the rapid growth of the market is national "home appliances to the countryside" policy is expected in the years from pilot to full roll out.

Game channels and manufacturers tend to balance

With the integration of channels, home appliance manufacturers in the ongoing integration, white has become obvious the situation is dominated by a few oligarchs. Bi Yan believes that the domestic home appliance chain channel model from the past, the rapid development of the state of confusion and even some of the transition to stable development stage, completion of rocks that include beauty, Zhi Gao, and

Haier Manufacturers, including companies such as self-built sources on a number of actions, but also shows them the game with the big chain stores to look for more space.

Capital operation will continue Appliance industry acquisitions and mergers will continue in 2008, last year's state of Italy in China Changhong compressed White, and Little Swan in the United States the "scandal" did not before pulling clear in the

TV Company seeks to develop the upstream, the home appliance industry, mergers and restructuring is still the "new topic." But Lu Renbo proposal, capital operation and main parting too far, by short-term capital

Investment , Real estate speculation, speculation Stock

Etc., and not achieve long-term development of enterprise performance.

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