Premium Rate Regulatory Bodies In The Uk

Premium rate numbers such as 0845 Numbers are regulated by PhonepayPlus in the UK

. These numbers are charged a higher rate than that for normal calls and are extensively used by organizations and businesses throughout the country. While OfCom remain the main regulatory authority, it has authorized PhonepayPlus to oversee the day-to-day regulations. PhonepayPlus is a non-profit making body with eight part-time non-executive members.

PhonepayPlus the primary regulatory body for premium rate numbers

The 12th edition of the Code of Practice formed by PhonepayPlus came into force on 1 September 2001, making it mandatory for businesses that provide premium rate services to consumers to register with the body. This is in addition to companies that only provide 0871 Numbers, 0844 Numbers, and 03 Numbers. One of the major objectives of PhonepayPlus is to protect consumers from unfair call charges. The body also regulates advertising content and promotional campaigns that must meet standards set by them.

Benefits for the consumer

As per the rules and regulations of PhonepayPlus, businesses that use premium rate 0300 Numbers are required to keep their customers informed about the cost of calls per minute to their 0330 Numbers.Clear and accurate pricing information is an essential element of the Code of Practice. The per-minute cost of the call must be included in the advertisement. Callers must also be informed of the time taken for their call to be answered if they are placed on hold, giving them a choice of bearing the extra cost or hanging up. PhonepayPlus has the authority to investigate complaints related to Freephone Numbers. Companies guilty of breaching the Code of Practice can be barred access to any of the phone services. Consumers can report their grievances about unfair call charges and other complaints to PhonepayPlus. The body is authorised to investigate such complaints and levy fines and ban companies from operating such numbers. Investigations and arbitration services provided are free to consumers.

PhonepayPlus for businesses

PhonepayPlus offers free advice to those wishing to set up a service. Companies can register with the regulatory body and ensure that their service is compliant. Many types of businesses cannot operate a premium rate service without prior permission. These include services such as live chat, and counselling services that can pose a risk to users due to the nature of content. Among the main categories that require prior permission are consumer credit services, professional advice, remote gambling, call TV quiz, international call routing, and more.

by: Kieron James

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