Prepare Your New Brochures For The Holidays

Are your color brochures ready for the holidays

? Can your brochure printing stand the test for tough holiday competition? If you have not yet prepared your brochures for the holidays, then maybe it is time to start. Here are a few brochure printing tips that should prepare your promotions for the times and tribulations of the holiday season. Merry-up the design First of course, youll have to merry up the design. This means adapting holiday themes appropriate at the time of your brochures deployment. The easiest way to do this is to change colors and change symbols. In terms of color, you can just use the common prevailing themes. For example, Red and Green themes, Silver, Gold and other vibrant color themes are usually used during December time. It is also a good idea to add the usual symbols of the holidays such as Christmas trees, Stars, Santa Clause etc. Doing these changes alone should quickly prepare your designs for holiday deployment. Prepare your holiday content appropriately Next, you should also change your content for the holidays. You cant just use your usual run of the mill brochure content at this time. You have to add some holiday greetings into the content and maybe even some of those special holiday offers and packages. Doing this does not only sends that holiday message across, but it also gives you the opportunity to make your marketing message a little bit more in tune with the season. Use tougher materials You should also realize that the holiday season is also the time of cold and sometimes nasty weather. Your print brochures will likely experience a lot of these during their lifetime. This weathering effect can often be harsh and can increase the risk of the color brochures deterioration. So it is important to prepare your holiday brochures by using tougher materials such as thicker brochure paper, protective coatings and moisture resistant inks. Plan a new deployment strategy Lastly, you should prepare a new deployment strategy for your brochures. Even before brochure printing you should already decide where you want to give away your brochures and the procedures on how to distribute them. Are you going to give them away by hand, or will they be distributed via mail, or via simple brochure racks. Preparing your deployment strategy beforehand should help you a lot with your design since you can customize the dimensions and the shape of the brochure so that they can be more apt for the locations. This should help a lot in making your color brochures more successful at this special time. So those are the things you need to prepare for your color brochures and how to do them. It is good to prepare early to get increased chances of success with your brochure printing.

Prepare Your New Brochures For The Holidays

By: Colleen Davis

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