Press Release Distribution - Choosing A Press Release Website
There are a variety of different press release distribution websites that you can choose to work with
. There is no right or wrong website, aside from the elimination of any website that seems shady or less than professional about their distribution practices. Beyond that, your decision is going to be a matter of pure choice depending on what you want and need from your press release distribution services. You need to take the time to see what is out there and which resources best suit your needs. Here are some qualifiers to consider:
-Cost: Every service has a price, but how much are you willing to spend? Free distribution services do exist, as do paid services. On average, you will spend between $0 and $700 on press release distribution, and it is up to you to find the range that suits your budget.
-Reputation: If a site is known for being a content mill or a spam site, you might want to stay away. On the other hand, if a press release distributor has a very good reputation, their services will be much more expensive, but worth the investment. Find the balance between cost and a good reputation that suits your needs.
-Quality of Service: This goes hand-in-hand with reputation. If they cannot provide you with the highest quality service, they don't deserve your time or money. Even free services have an obligation to provide the best services possible to their customers. Don't settle for anything less than the best, no matter how much you want to spend.
-Distribution Network: If you want your press releases to go to certain websites, syndicates, newswires, or social media sites, you need to find a press release distribution service that works with those particular networks. Make sure that you get the exposure that you want because there are plenty of options to choose from.
-Ease of use: Even if the site is free, spending four hours uploading one press release and submitting the scheduling or other information is unnecessary. While this is an extreme example, it's all about finding a site that is quick and easy to submit to so that you can move on with your business.
These are important elements in any press release distribution service. Your business needs to make sure that they are able to find a press release service that they can depend on, with these criteria in mind at all times. That way, press release writing can be as effective as your company intended.
by: Mickie Kennedy
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