Prices Bring Disaster To Small Household Appliances Microwave Oven To The U.s. Rose 5% To 20%

Years to air concentration of white goods, represented by the wave of price hikes affect small electrical appliances

. Recently, Dongguan major home appliances small home appliances stores have spread the news to raise prices. It is reported that the small price increase by more than 5% of household appliances, small appliances and other brands of beauty led the new round of price increases will tide.

Bear the brunt of U.S. microwave

Although Suning "White Paper" predict prices substantially before and after conditioning in 51 two to three percent, but the reality of Haier, Midea, Panasonic, Oaks and other air conditioner brands, has seen prices clues years later, the range of 5% to 7%, white price hikes "adverse impacts", small appliances are also followed by price increases. U.S. domestic sales of microwave ovens to the media companies have recently disclosed that the said microwave oven to be in the United States in April to raise prices on some products, price increase of 5% to 20%.

Although the factory has not received an official price adjustment notice, Dongguan, head of major home appliances stores in general that the prices of small appliances is the inevitable trend. Suning Home Appliance Purchasing Dongguan official told reporters, has passed the U.S. regional manager of Dongguan this message that the U.S. will be price increases are not limited to microwave ovens to small electrical appliances, but also related to rice cookers, induction cooker and other categories.

According to reports, as fierce competition in recent years has been in the domestic microwave oven industry, price reductions, resulting in excessive profits of the industry advances, such as the United States of a capacity of 21L, 900W microwave power output, the current market price remained at 360 yuan, Galanz a capacity of 21L, 700W microwave power output prices are only more than 290 yuan, which is in the hundreds of thousand years ago the price has been quite different. Faced with steel, copper and other raw materials prices and the sharp increase in labor costs, small household appliances encountered the same white as the operating pressure to join the ranks of prices into the U.S. of the announced price increases will inevitably small appliances will lead to prices of other brands to follow suit.

Channel operators as deferred prices

Prices coming influx of small household electrical appliances will be what kind of impact on the industry? In this regard, fashion, Suning, Gome stores and other appliances that the person in charge, and raw materials costs for manufacturers to bring some pressure, but these factors can not be easily transferred onto the consumers, price increases are not a wise business hastily behavior. As a channel for business, now still have to try to suppress prices of small household appliances. Also, if manufacturers factory prices have not come down, distributors must follow the laws of the market, to "follow the market" strategy, on the end-product price adjustments.

Stylish appliances that will encourage manufacturers through bulk purchases of the price to a minimum, for maximum benefits to consumers. Dongguan States United States claimed that, by pre-digesting large-scale stock purchases to try to postpone the prices of home appliances, to ensure that price increases at the factory, the stores in price increases is still not available in adequate supply, so prices are not in the short term trend will be reflected in the stores on the terminal. Dongguan Su Ning also said that with the exception of the first half of not raising their prices to ensure adequate life of electrical inventory, the Suning Appliance (love stock market, information) is actively preparing for six months, large single-sourcing and underwriting customized machines, the availability of post-market resources.

Reporter interviewed randomly in the store several consumers, most people said no price increases will try to select small appliances brand, "After all, the current price level is already high enough, and can save a little is that."

Prices Bring Disaster To Small Household Appliances Microwave Oven To The U.s. Rose 5% To 20%

By: aoao

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