Priming Household Appliances Household Appliances To The Countryside Welcome Development

In recent years, rural Home Appliances Market every year with steady growth rate

of 15% is expected in 2008, the country three to four home market

Capacitance Will amount to more than 2300 billion yuan.

"Appliances to the countryside" has become

Catalyst Ministry of Finance, Business Department jointly issued the "home appliances to the countryside" project has been launched. The event was organized by central and local governments by way of direct subsidies to farmers to buy the pilot products to 13% of sales price subsidies. At the end of May 2008 before the Select

TV , Electric Refrigerator (Freezers) and three mobile phone products, in Shandong, Henan and Sichuan provinces for the pilot.

Related businesses, according to estimates, in 2008, "home appliances to the countryside," the total amount of subsidies is expected to reach 10 billion yuan.

"Appliances to the countryside" as the first-line brand to provide the occupation of the rural markets. The activities of the participating business requirements are: sales of household electrical appliances company in the forefront in the province, should normally be 500 million yuan or more; credit in good condition;

Distribution Ability to cover the province of all counties (cities); sales

Service Network covering the province in principle, all counties (cities), and the network size, service level, etc. the local front.

No doubt make these mandatory requirements

first-line brand to become farmers buy home appliances

Buyer Power of choice, and will squeeze small brands in large markets in rural areas.

Refrigerator market has great potential as the rising income of farmers,

Consumption Upgrade speed, refrigerator and later will become the TV to a peasant family necessities. I have a high concentration of national brand refrigerators, refrigerator market share of top three brands for the 38% market share, market share for the top ten brand market share is 75%. As the "home appliances to the countryside" campaign in full swing, the big brands will gradually squeeze out the rural market, which triggered a new round of industry consolidation.

CRT TV is still the mainstream of the rural market as the world's largest

Television Market, China has 400 million TV sets holdings and several million units of annual sales, flat panel technology has become an irreversible trend. According to Sino

Market Research The company's estimates, the annual 50% -60% color TV was purchased by the rural families, which in the vast majority of CRT color TV color TV.

Appliances to rural areas policy states that "rural areas" TV price request can not be more than 1500 yuan, which is consistent with the price of CRT TVs can only be had. This also makes the CRT color TV in the rural areas more competitive.

Benefit company Investment Opportunity to assess the characteristics of the rural market, the decision itself, and the introduction of home appliances to the countryside policies, we believe that the future of the refrigerator, color TV at the rural demand for larger, therefore, production and sales of refrigerators, color TV's household electrical appliance enterprises will benefit more from the rural market start. In addition, successful enterprise appliances to the countryside, because of price subsidies, is more easily accepted by farmers, it will be the first to benefit. We believe that a larger market share, winning the leading home appliance enterprises to invest in rural areas a greater chance. Recommendations concern: Qingdao

Haier , Beauty Electrical

, Hisense Electric.

by: gaga

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