Principles of Marketing are the same with new media

Principles of Marketing are the same with new media

Measuring the success of your marketing efforts is always difficult, but some media are designed to be measured in the short term, while others are more structured for building the brand, to measure long-term.

This is the case with social media for example. Social networks are successfully used today to improve the image of a brand or make it known. The effect of regular posts on blogs, and the interaction can create more transparency between you and your potential customers and give them an idea of what you all are. One of the beauties of this medium is that you can use to help build a brand image local or international.

When used correctly, social media will accelerate the buying process, how fast you can move from awareness to sales. However, it is more difficult to track and measure this type of benefit for your company. One way to do is look at where the new references.

There are tools that you can turn in social media today for measuring the initiatives, such as tracking links that you can create between the platforms, which can be useful depending on what you want to achieve. And remember, the media

social search tool exceptional.

Keep in mind that marketing rules are timeless and apply to social media. A particular case is that the media always go good, your campaign just fail. So what can fail in a campaign? Unfortunately many things can fail as your message, delivery, or frequency of monitoring, and then wait for a result in the media that was not designed to provide this kind of monitoring. Social media are not always free, however, and to treat them like other media you use, you must take this into account. This is a first time commitment, and you can get something of this medium only if you spend time.

Are you a heavy user of social media or not enough, and do you sending inconsistent messages? If so, rethink your goals, strategy and the time you spend on it. Try to listen more than participate to learn from those who succeed. Then, once you've learned to manage this media to your advantage, your participation is expected to have more positive effects on the mark.

Of course there are other ways to get its message as a strategy with catalogue, Web marketing or multi-channel direct marketing?

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