Print media to online media should stop providing "free lunch" - Print Media - Printing Industry

Print media to online media should stop providing "free lunch" - Print Media - Printing Industry

Printing The media should stop Network Media to provide "free lunch" ( HC printing network With map) Print Network HC Over the years, the use of paper in the network news media information field, forming a strange phenomenon: the network is often free, cheap and even the mass media content infringement to use paper, and paper media is not only used to, even proud. Is reproduced by the network, the network reproduced the frequency level, has become a paper evaluation of quality of the articles within the media, press capacity in the world. In other words, the infringer is certainly accustomed to free lunches, those who were infringing their rights is also highly ignored, and even surrendering the outcome of their work, please free tasting. Over time, when the paper media to calm down slowly, not only immersed in the joy of news dissemination, and to assert their own copyright, to the network to charge licensing fees when they discovered how difficult it is?? Network will be shocked to asked: Do you even worse this money ah? When the paper media content to the network to emphasize its power, not to be missed, it is expensive to buy, the network will reveal face of disdain: Do not tell me the content, such as your content provider, we thousands across the country! some of the firm, would like to reverse this situation of fundamental media of paper, using legal means to recover, but also for various objective reasons, duplication of efforts, inefficient. The formation of this phenomenon, in my opinion, though can not be said of paper media themselves to blame, but at least with the paper's stance and principles of the media itself has a great relationship. Started to provide information services from the network and later the so-called "internet winter", on the one hand the network as a new start-up media, is still struggling to find profit-making model, and its strategy for the information brought to use, used to say; the other hand, Paper media has always been subject to geographical and administrative constraints, biased towards one corner, its production has never been what's news products can be like this, by the network to break out towards the country and the world, so, the paper has long been buried in the hearts of media repression has been unprecedented Release: Look, my news! like the wind in Gone with the Wind! glory than we have. For this honor, no time to care about anything, as long as a signature like; then fail, they beg you, many things with my right, I give you all packaged to facilitate use your lug. Who sometimes charge fees, but also very inexpensive, usually willing to give the network the number is the number of self-explanation is on, we is not bad that some money! Network of free lunches on this stream; and slowly stir up food to?? "Said Indeed, the contents of your website hits to improve our little contribution, the reason is also available, just do not want relationship with you only deadlock! " For the 2078 paper media before that time, we may be hard to remain calm and demanding their right of the GAO, but now look back, it was necessary to raise a doubt, the paper continued to network media transfusion, end up What? To expand its influence and paper news media visibility?? It is very easy to answer. I think that is the question of exactly this. Regional characteristics of paper media and the inherent limitations of the media in the paper the effective distribution area, paper media, leveraging the network in this way, the only result is that the network streaming to their readers. Original like to read newspapers, since Internet access can see why it is also reported to buy? Advertisement Thus diverted to the region's website, in which case the reprint, I do not see any advantage on paper media. Issued in paper media effectively outside the region, the network may be, and readers have more opportunity to know the name of the media to be reproduced on paper, the advantage of paper media, brand awareness expanded, the downside is the capacity of information as networks become increasingly large, Some obvious regional characteristics of the country, general commodities throughout the world of advertising, streaming to the national portal site has gone, and that these advertisements are often high-end brand advertising, such as Car , Mobile phones, electrical appliances, cosmetics and luxury advertising. Paper media can use to expand their visibility, finding the corresponding size of the loss or increase their profit-seeking it? Therefore, the paper stressed that the media has been seeking network reproduced, paper media can bring about "Influence" and "visibility", and no strong evidence. Media on paper mainly depend on the current profit mode of advertising, any impact and visibility of the search, can not be divorced from an effective reader, that is really able to read the paper and paper media to attract advertising media to help reader. To further explain the "influence" and "visibility" problem, we can be paper free or low-cost media to the network feed, and paper media free of charge to readers to make a simple comparison. The purpose of both is to seek influence and visibility, the difference is that blood transfusion to the network, the media need to pay printing paper, distribution costs, but the result is indirectly fostered the habit of the reader network, viscous, and indirectly help the network attract advertising, thus speeding up the paper media their decline; free of charge, paid a multi-media paper printing, distribution costs, but the result is to develop its own effective readers and potential buyers, the expansion in the effective distribution of influence within the region, visibility and help to absorb their own advertising, network to at least face the challenges of their own, industry-shuffling and successful transition to gain time. So I ask the media to rely on paper, thesis and logical network, in the end come from? Who joke? Course, we still continue to see most of the paper media is still unknown, tirelessly, do not speak for the network returns to continue with the task of blood transfusion, enjoy your news and high wind drift, but far " glory. " No substantive influence on the benefits, in fact, a mere vanity, a false honor. To do business with the truth in life is the same, we should first solve the problem of existence, to seek development ideals. Looking at the stars and not concerned about the road who, never been far away. Click to see more exciting content

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