Printer: Calm Surface Of A Simmering Actually - Printers, Office Equipment - Office Supplies

In this Printer Product research, the HP MFP obtained and laser / LED printer

, the two channels champion, won the inkjet printer and Epson Stylus printer champion two channels. And last year's survey compared the results of the research results of three product lines, great changes have occurred, if the calm surface of the printer industry, then the channels are in the internal channels of the potential felt by business is undercurrent surging, resulting in two second research results to the root of great changes, it is the printer provider of the year in this channel policy, channel strategy, develop the market work, R & D strength and the brand for many years to lay the basis of comprehensive Cooperation With the results.

In addition, in the past year, the printer manufacturers have begun to reinforce the competitiveness of related customer needs as top priority, and in Sell Channels became more intense the competition. Printer manufacturers generally agreed that focused on customers reduce costs and increase productivity of the text printing system solutions, and guide the customer accepted Management The printing service is the next phase of the fundamental decisive market.

-One: from the pack compete in a race to 3

In this research, the HP 22.82 points to get the channel-One product title, and channel power, brand strength and the power of product and three more flowers, won first place in seven individual indicators. And compared the findings of last year, HP became the first from the third, can be seen in the past one year, HP's performance has been widely affirmed channel business.

Champion from the 2008 channel-One product line research results, the final top five vendors were Lenovo 23.09 points, 23.03 points Canon, HP 22.99 points, 20.42 points Samsung, Fuji Xerox 19.66 points; 2009 were in the top five, HP 22.82 points, Canon 22.7 points and 22.28 points Epson, Fuji Xerox 19.87 points, 19.45 points Lenovo. From the channels power, brand strength, product strength of 16 individual point of view, the first single in 2008 almost all evenly to the top four vendors, which in 2009 showed a high degree of concentration is the result?? HP and Canon 2 of 16 individual companies include the first of 12; Epson was the brand reputation and technology innovation of the two individual first place.

From the total score of view, in addition to Epson and Fuji Xerox research this year, scoring more than 2008 research results, including 6 to 10, including the manufacturers, the rest of the total score of both companies down . Among them, the Epson jumped to third from second-tier and high scores, to work with HP, Canon 2, "veteran contingent," the formation of rival powers of the potential cause of concern.

In addition, Fuji Xerox to 161 points won the first sustained growth, Lenovo gained 1.08 points unique selling points first. In the past one year, Fuji Xerox, with its solid product quality and increasingly extensive product line has won the recognition channel operators to significantly expand its own business channel team?? Invited to participate in the 2008 Fuji Xerox channels, the core business of the General Assembly a total of 80 channels in 2009 this figure had risen to 200.

Lenovo MFP experienced the baptism of the 2008 Beijing Olympic Games have become increasingly mature, because the large number of channels, covering a wide range, so Lenovo has a habit of grasping the user clear advantages. After years of lessons learned, improve product convenience and ease of use and application, Lenovo-One has created a set of product application system, the unique features of which, the unique-to-use design, unique appearance and layout of products, all Lenovo and MFP sales played an important role in promoting. However, channel power and brand strength in both channels of business performance has not been sufficiently recognized, the association did not reelected MFP product line, the channel title.

Again, we can see, in 2008 and 2009 MFP product line, research results, regardless of the top three vendors who have appeared close to the top three scores, and the third and large difference between the four sub-situation. Shows that MFP channel for brand recognition is relatively concentrated, not help companies to the middle path, that is, "either to heaven or hell."

by: gaga

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