Product Development Evaluation Matrix – Assess The Strength Of New Products

If there's one word that has become a mantra in today's business world

, it has to be diversification. Companies that think they're going to grow by churning out the same product or service year after year can be in for a big surprise when they realize their competitors are branching out in different directions. But how can you know when a particular product has what it takes to succeed? Listing the products you're interested in developing, and raking them based on critical dimensions of success, can be the key to thinking objectively about your company's future investments.

The need for a Product Development Evaluation Matrix

The worst habit to get into when you're searching for a new product or service to invest in is speculation. It's easy to get excited, depressed, angry, or fearful about anything, and the longer you think about it without having any actual proof, the easier it's going to become to convince yourself of your own point of view. When you have a streamlined Product Development Evaluation Matrix, it's much simpler to maintain an objective point of view, thus allowing you to avoid the pitfalls of speculation and excitement.

What is a Product Development Evaluation Matrix?

Built to be downloaded in seconds and ready to use in conjunction with your existing Microsoft Excel spreadsheet software, this Product Development Evaluation Matrix is ready to help you take stock of the benefits and risks of the investments you might be considering. The document works like a customer survey, asking you simple questions about where you rank the product with regard to Financial Feasibility, Strategic Alignment, Competitive Evaluation, Usability, Demand Value, Implications, Innovation, Launch, Market Growth, and Barriers to Entry. You and your managers can easily rank each of these criteria on a scale of 1 to 10, and template even allows you to place your own weight on each value.

When you're done answering the assessment questions for each of the concepts you're considering, it will be easy to see which ideas have the most potential for bearing success in the future. When upper level executives ask to see what ideas you have coming down the pipeline, you'll be able to present them with a visually appealing, well-organized assessment of the concepts you think have the most potential. It will be easier to make decisions based on the criteria listed in this objective evaluation tool.

Product Development Evaluation Matrix Assess The Strength Of New Products

By: Editor123

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