Professional Design Principles For Effective Business Card Designs

Each design for business card printing is invariably unique

. However, if you want to be effective when you print business cards, it is sometimes useful to adopt certain proven principles and guidelines that will always lead to an outstanding design. In this article I will teach you several professional design principles that are commonly used for effective business card printing. There are four main principles that most effective business card designers adopt.

Business cards designed for great impact The most common design principle is the impact business card. These kinds of color business cards have only one objective and that is to be remembered by sheer design impact. This can be done in many ways, from changing the business card printing materials to using unusual colors, inks and even using different shapes.

While this principle of course produces the best and most creative business cards out there, it also produces the most wild and informal. So if you plan on printing business cards for marketing or promotions this is the principle you should adopt. Never use this for business networking since it will look to loud and unprofessional.

Business cards targeted for specific people Now, there are also business cards that are targeted for certain people. The basic concept here is that the business card design should appeal to a specific type of person or acquaintance.

For example, some businessmen might want to create business cards specifically for corporate types, while others may want to print more casual business cards for the man on the street. Others may want to print business cards to appeal to a more international crowd while most would want a business card that can be understood by local people.

This principle increases the impact of the business card to its target audience, making each piece really count in achieving a certain goal.

Business cards adopted for the season Another common design principle for business cards are the Seasonal business cards. These are the business cards designed for a certain season or occasion. For example, some sales professionals use holiday business cards with special holiday greetings to add that extra sales pitch to their campaigns. Others even print spring, summer, autumn and winter business cards to match the needs and mood of the business climate each season. These seasonal business cards can be a perfect way to really increase your impact for one particular season.

So do not just create your business cards at random. If you have a chance to adopt a design principle, why not try it out? You might just increase the effectiveness of your color business cards.

by: charen smith

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