Profitable B2b Search Marketing Blogging Tips For Busy Small Business Owners

In today's fragmented media marketing world, it can be hard to not only stand out

from the crowd but to make time to do everything that you should be doing, ie, updating your company's website, crafting niche offers and blogging consistently, to name a few.

This is especially true if you're a small firm because you may not have a dedicated staff member to handle your B2B search engine marketing efforts. If this sounds like you, following are some blogging tips that will make life easier.

B2B Search Engine Marketing: The Advantage of Blogging in Batches

One of the wonderful things about technology is that it automates a lot of what you have to do. So rather than let your blog go without being updated for a few weeks, blog in batches.

For example, you can dedicate a few hours once a week where you knock out posts for the next few weeks. Then, you can schedule them to be released at a later date. That way, you have this task done for the next few days, weeks, or even months, depending on how often you blog.

This brings us to the next blogging tip, ie ...

Cut Back on Your Blogging Schedule

As in, instead of blogging every day, how about cutting back to once a week? This drastically cuts down on the number of posts you have to write. If you do decide to cut back on your posting, be sure to post a note explaining to your readers why. This is particularly important if they're used to your blog being updated more frequently.

Saying something like, "Our posting schedule will be changed to a weekly format. We'll still bring you the most up-to-date information on B2B Search Marketing [if that's what your blog is about], but the posts will be more in-depth and delivered on a weekly basis instead of a daily basis. Thank you for being such a loyal reader." This shows respect for your readers by keeping them in the loop about what's going on.

Solicit Guest Bloggers

There are many complementary businesses that would love to get their name in front of your customers, so open your blog up to guest posts. You'd be surprised at how much free, great content can come your way.

B2B Search Marketing Guest Blogging Tip: If you decide to go this route, create some guest post guidelines and publish them on your site so you get the type of content you want.

B2B search engine marketing is about staying in front of your customers. Blogging is an easy way to do that. But if it's eating up a lot of your time - which is very common for small business owners - these tips will help you to seamless keep your blog (hence, your brand) in front of prospects.

by: Kelly Larsen

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