Promote Your Business Through Mobile Advertising And Marketing

The phrase mobile advertising can mean a lot of different things to business owners

as well as to the customers who regularly use the applications that are created. For the business owner, it could mean a quick way to send out SMS texts alerting their consumer base to distinctive discounts and coupons available on their website, for instance. For the client, it means a handy way to preview a exclusive launch or an easy way to take benefit of a flash sale that is being held that day. All they have to do is show the image of a coupon to the salesclerk and avail of the promised advantages.

Listed here are a few of the many approaches that you can promote your company through mobile advertising and marketing:

The Opt-In Campaign

Discounts and coupons have been effectively used as part of an aggressive opt-in mobile marketing and advertising campaign ever since the inception of such techniques.

Customers are alerted through SMS texts or through ads on social media outlets such as Facebook.com about a special sale going on for the next twenty-four hours. By going to the companys mobile friendly website, they are offered the chance to opt-in and get exclusive coupons downloaded directly to their mobile unit that they can use at any store, on any item in the store, for that day, from the time doors open for corporate to the time they close. Interested consumers visit the website, sign up for the opt-in and are given the code to download the coupon.

The results are brilliant, as the coupons are downloaded and used electronically at any store in the area. These types of campaigns have an immediate effect and when studied, show a marked increase in sales.

QR Codes

If you also use traditional tactics of marketing, in addition to mobile marketing and advertising approaches, an additional method that has shown a amazing ability to expand enterprise are the QR codes.

These are the printed blocks of black and white patterns that have been continually appearing in print ads for some time now. When scanned by a smart phone, the codes lead the user to your mobile friendly website and any coupons, discounts or promotional information you may have posted there. This is a hot way to immediately connect with your potential customers, and spread the word about your company.

Fun And Games

Another successful mobile marketing and advertising ploy that has been confirmed to work exceptionally well in the restaurant and entertainment industries are the games available for downloading from mobile friendly websites. A lot of them are accessible through links sent through SMS texts, advertisements on social media sites or through QR codes. The games are often trivia contests, usually about a particular product or service and winning them will gain the consumer an exclusive deal on dining out or attending a particular event.

All of the above examples are just a few of the ways that mobile marketing and advertising methods can drive corporation to your website and to your door. To maximize the potential of this marketing and advertising method, you need to contact a firm that can set up such customized applications for your website, so that you can enjoy the identical benefits thousands of business owners before you have already done.

by: Lee Janos

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