Promoting Business Via Mobile Marketing The Actual Process

Mobile marketing as the name tells is a way of marketing using mobile phones

. It makes use of the text messaging technology that is SMS (Short Messaging Service) also called as wireless messaging, mobile messaging or alphanumeric paging. Nowadays not only the big ones, even 90% of the small companies have become aware of it and have started using mobile marketing techniques to promote their business. As the mobile marketing service is affordable to both small and large scale companies, the impact it has created among the people is very huge. So, why dont you try promoting your business via mobile marketing techniques? Here are a few tips for any individual who wishes to flourish in this field.

Do not add your customers cell phone numbers directly to your mobile marketing database. First of all, you need to get permission for doing so. You can do this by letting your customers to text your keyword to your short code. The customers need to confirm their subscription by responding to your request, say yes or no. Once they give a response, you can add their mobile phone numbers to your mobile marketing database. It is important to cover yourself legally while getting into this mobile marketing process. If you attempt to use any illegal techniques, then you would have to face severe consequences, since this is a matter of dealing huge number of customers. Make your customers to know that they do not want to pay the possible message charges. Also, say them that at some instant they might have to pay some standard rates.

While including short codes into the message composition, keep in mind that you can comprise only 160 characters. Therefore, it is better to use short cuts that are applicable for text messaging. For example, use number 4 instead of for and 2 for to. With this, you can save characters. On using a dedicated short code, you can make people to recognize it and respond to your messages. This can be a bit pricey, since you are buying it legally in particular for your company, and in case if some other company shares the same code, then you can file illegal offense on them. It is a wise option to capture only the first name of your subscriber and make sure that the mobile marketing platform you use, allows you to personalize your messages. It is hard to save your character count in most cases if you include your subscribers full name. Every now and then, ask your audience to invite their friends if they like your service and also include opt-in instructions.

by: Dave Vass

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