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Promoting Your Brand Using Magnets

Of all the appliances you have in the house, the refrigerator would be the one that holds the most promotional magnets

. Some of these magnets must have been with your family for ages and have survived many a refrigerator and are probably older than you.

Customized magnets are great ways to keep your brand in front of your customers and to be seen by new prospects. The average person opens the refrigerator door at least three times a day. Imagine having your name and number seen on the refrigerator door every time people in the household get something to drink or eat. Restaurants wanting to build recall for} their new delivery number can successfully do so by simply customizing refrigerator magnets with their hotline.

Logo magnets are also the cheapest way to promote your brand. Depending on the material and the intricacy of your logo, a magnet can range from a dime to fifty cents. Just imagine how much you have stretched your marketing dollar with magnets. To get the most of every dollar you spend on promotional magnets, here are some tips to keep in mind:

Buy in bulk: the more promotional items you buy, the lesser the cost. Plus, this ensures that you will have a lot of spare magnets to give away at any event that calls for promotional items:

Make sure your name or logo is conspicuous on the magnet. The idea of giving away promotional magnets is for people to get to know your brand. If your customer has to squint or look closely at the magnet to decipher your brand, then you need to redo your giveaways.

Choose a magnet design that fits your business to a tee. Are you promoting a hamburger chain? Refrigerator magnets that come in hamburger, shake, or fries shapes are sure to help customers identify your company easily.

by: Remy Lebeau
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