Promotional Mugs: How About A Nice Steaming Hot Cup of New Customer?

Savvy business owners understand the power of promotional mugs

. Most businesses have a standard break room and within that room there are many types of refreshments that are available: coffee, tea, juice, water or whatever suits your fancy. The one thing that is lacking is generally a good quality cup or mug that can be used to enjoy those items. Enter your business and your logo emblazoned mug.Imagine this scenario: Your booth at a tradeshow sits in a fairly busy area and as the day goes on you give away mugs with your logo and contact information on them. These potential clients take your mugs with them and they end up on their desk at their office. Every single day, this mug shows up in the aforementioned break room and is filled with coffee, tea or water. Obviously, this is positive promotion for your business. It's even better if your mug ends up in the office of a competitor. Imagine the irony.One thing to keep in mind, though, is that in order for your mug to be effective, you should probably have it imprinted with a catchy phrase or tagline that piques the interest of those who see or use the mug. This ensures that people will ask questions about it. Taglines that raise awareness about your company will lead to calls and calls will further lead to increased sales.At this point, you can probably see the value of using promo items such as mugs as an advertising and marketing tool. This leads to the question of cost. Conventional advertising can costs thousands or even hundreds of thousands of dollars annually. However, the price of logo-imprinted mugs is relatively inexpensive. If you purchase these items in bulk, not only does the price go down, but also the cost of printing is either free or deeply discounted. This alone makes the idea of using promotional gifts very appealing to most marketing departments.Custom logo items are a unique and intriguing way to promote your business. They come in many different styles, colours and even shapes. Whether it's an eye-catching shape or a bright neon colour, your mugs can be the talk of the office. Using free gifts to entice customers to call your business so that you can land them as a client is not a new concept, but with the power of your logo and brand behind such an item, the sky is the limit on how much growth you can achieve.

Promotional Mugs: How About A Nice Steaming Hot Cup of New Customer?

By: Gareth Parkin

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