Promotional Packaging: Using Custom Bags To Market Your Business

In todays competitive marketplace, it is more important then ever to get your brand and company information into the hands of your buyers

. With the distribution of promotional products, you get a tangible reminder of your company directly into the hands and onto the desks of your most important customers and clients. When you decide to embark on a promotional marketing campaign, you need to determine not only what product you will distribute, but how you will package and distribute each item. Using custom bags is an effective, affordable and environmentally friendly solution to this strategic decision.

Using practical and stylish custom bags to package your product

Choosing the perfect promotional products for your branding and marketing efforts is only the first step towards a successful promotion. How you choose to package your promotional products is just as important. To enhance the product and increase the perceived value of the promotional gift, you must strategically plan for your packaging and distribution methods. Adding promotional packaging to your mix adds additional advertising impressions at a low additional cost, while also giving recipients a secondary promotional item that they will likely use repeatedly. Imprinted tote bags, recycled grocery totes and other custom bags are easy and effective ways to kit together gifts. Attractive and budget-friendly, custom bags are an effective way to increase your marketing efforts.

Custom bags provide low-cost branding at an affordable price point

Inexpensive and practical, custom bags are one of the most popular giveaways in the promotional products industry. Distributing promotional products with a low cost per impression can deliver a large return on your financial investment. With many custom bags available for under a dollar, you can give a professionally packaged gift to a client or employee while at the same time, gaining hundreds of advertising impressions. Practical and stylish custom tote bags are an excellent choice for packaging your next promotion.

Choosing the appropriate packaging for your brand and business

The appropriate choice of custom bags varies greatly based on type of business. For example a salon may benefit more from utilizing a frosted tote whereas a grocery store will likely bring in repeat usage with a custom non-woven grocery tote. The available customization options allow custom bags to be designed to strategically reflect each individual stores branding message and overall purpose and intent. By choosing the custom bags that reflect your organizations brand and purpose, you get packaging that will increase your market presence while provided your consumers with valuable and reusable promotional products. Take the time to evaluate the overriding purpose for investing in customized packaging. When you strategically prepare for each promotional purchase, you are better prepared for your upcoming events and each individual item will achieve the goals set by your company.

Delivering additional advertising exposure with promotional packaging

Using promotional products for marketing is easy. Once youve chosen the perfect product for your promotions and events, you mail, hand deliver or distribute in another appropriate form your imprinted item based on the organization of the event. While most recipients are always excited to receive a free giveaway regardless of packaging and presentation, using custom bags to package your promotional products adds value along with increased advertising exposure. Promotional plastic bags, paper bags, printed gift bags and other varieties of custom bags leave a lasting impact on recipients. At relatively low additional cost, promotional packaging is an easy, affordable and effective way to double your promotional marketing efforts.

Functional packaging leads to repeat usage

Not only are custom bags a great way to provide your brand name with additional advertising exposure at the time of distribution, recipients are likely to repeatedly use your bag for years to come. In todays society, people are always looking for reusable items and innovative ways to become more environmentally-friendly in their day-to-day lives. Imprinted grocery totes and reusable custom bags are being sold consistently at retail stores across the country. Save your customers and employees a little money by distributing custom branded grocery totes at the time of purchase or send to your best customers along with a discount offer for the next time they need your service or product. Your custom bags will be used repeatedly for years to come, bringing in new advertising impressions each and ever time they are utilized.

by: Kim Patton

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