Public Relations New York Survives Economic Downturn

It appears that we on the Public Relations New York scene have survived the economic downturn

. Of course, the industry has contracted; there have been layoffs and cutbacks as a result of clients retrenching. However, there is cause for optimism and heres why:

Credibility: With public relations New York and elsewhere, there is no other form of communication that comes close to being as credible as PR because others be they reporters, columnists, bloggers, etc. tell your story for you. The folks in Public Relations New York have long held the belief that what they do is far more credible than what their counterparts in advertising do.

Value: Clients for those of us on the Public Relations New York scene have long realized that PR provides better ROI than other forms of communication. PR affords the opportunity to reach a highly desired target audience through a mention in a press article or by an influential blogger or through a tv interview.

Message Durability: How long does a tv spot last? 30 seconds? How much of a message can you get across in that time frame? For those of us in Public Relations New York, we have the opportunity to tell a longer story with a depth of facts and illustrations, much more so than youll find in an ad. In addition, those who read your ad elect to do so because of genuine interest. How many people tune out ads on tv? Or, given todays technology, bypass them all together?

Enhanced Media Relationships: Given the cutbacks in the media world, reporters are more time-constrained than ever before. They need sources and fresh perspectives to advance their stories and usually need them fast. And, thats where we practitioners on the Public Relations New York scene come in. The media have come to view us as facilitators and conduits for information as well as for providing good candidates for expert commentary.

Persuasive Power: Those of us practitioners in Public Relations New York and elsewhere have long realized that no other form of communication can persuade, change public opinion or alter perceptions better than public relations.

Strategic Management: We in Public Relations New York have long appreciated the fact that PR is about strategic management of corporate image and reputation. Its more than just branding, its working out the organizations existenceand the legitimacy for its existencein the global community. This part comprises everything from understanding reputation issues, listening to customers and activist groups alike, and then advocating the interests of the public to the organization, and that of the organization to the public. At this level, PR is total communication management, from issues management to crisis response.

Relationship Building: Long ago, Public Relations New York practitioners and their counterparts throughout the world came to realize that public Relations is about building relationships with stakeholders, or people who affect or are affected by an organizations decisions. The goal is to build lasting and deep relationships with all of the companys key constituents relationships that are transparent and built upon trust.

by: Kevin Waddel

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