Putting Your Business Scents To The Work.

You see it often in large shopping complexes

You see it often in large shopping complexes. Customers

seem to be flocking to a certain stall in large droves.

There is a special attraction that cannot be explained.

Isn't it great to see your own customers flocking to you

in droves, like bees to honey? Could you do with some extra

attraction to your business?

In most of our marketing efforts, the sense of sight reigns

supreme. Banners and billboards catch customer's eyes at

every corner of the street. These visual statements can be

very effective if used correctly. The message they convey

can be bold or even subtle.

However, there is another way to attract people. It's a

subtle approach that is often overlooked.

It's by using the sense of smell. Have you ever tried to

use the sense of smell to bring in business? Could it be

the break that you are looking for?

Shopping mall owners know how to use it to their advantage.

People tend to feel happy or relaxed when there is a

pleasant smell around them. Aromatic perfumes are sprayed

at regular intervals to make people feel happy and in the

mood to buy.

Smells do have a way of influencing our behavior!

Chemicals called pheromones have a way of influencing

animals especially during mating time. Researchers have

uncovered more and more of the secrets of smells in their

study of attraction.

Mammals and insects are known to be attracted to

their mates even from far away places. It's almost like

magic! And it's a natural phenomenon.

Now come the million dollar question. Can you make use of

pheromone chemicals to help in your business? If people are

somehow attracted to you, will you have a better chance to

present your sales pitch more effectively, and more

frequently?

How about the response from your audience? Will they be

more receptive to someone they like?

If your customer comes with a relaxed frame of mind, do you

think you have a better chance to close a sale?

Everybody has a better opinion of a salesperson who smells

good. Your sales pitch could somehow become more inviting.

And they may not even realize why!

They might not even know what attracts them to the product

you are selling!

You may want to try out this form of marketing for yourself.

Perhaps it might work for you. Check it out at

http://www.bookstoretoday.com

by: babulalsingh

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