RIM Prepares To Fight Back

RIM Prepares To Fight Back

RIM Prepares To Fight Back

Although mobile development is growing quite fast presenting an extremely dynamic market segment some smartphone platforms are more popular than others, moreover there is quite a severe competition between them aiming at luring and keeping qualified and initiative developers. Though Apple is definitely the leader in that competition due to refined milestones, well-developed road-maps, effective development tools submitted by the company in form of SDK suits and a good monetization policy which seems to be the best carrot possible, other platforms are struggle to attract new developers, too.

Blackberry seems to be at the end of the competition having failed to provide a range of advantages to stimulate imagination and foster skills of Blackberry developers. But recently there has been some movement detected as Research In Motion has decided to make some changes to its App World, providing support for operator billing as well as a host of related upgrades.

The revamp of the store was announced last week during a conference in New-York. The changes seem to be rather significant: the company introduces a new feature of carrier billing as well as credit card options as methods of payments, which is a big step ahead as previously the market supported only PayPal-based billing options. But that's not the end of the story as there are several other updates in My World section providing a more refined UI. Blackberry users will be able to enjoy all those advantages some time this summer. At least the company's representatives have put it like this.

The Blackberry app market is not that big, consisting of about 6,000 applications which is nothing if compared to Apple's App Store delivering 225,000 apps for iPhone and iPod touch devices. But it seems that the company's management is preparing for some major events putting everything in order. Recently RIM has announced about the forthcoming BlackBerry OS 6.0 and declared its intention to boost its app inventory in China, the initiative being very reasonable as the Chinese market presents a very prospective challenge, delivering both a huge subscriber base and significant Blackberry developers community.

According to the latest statements of its managers and directors RIM is not going to admit that it has lost the smartphone competition and is about to fight back. Now the company's think tank is at work on a series of new software and hardware solutions that will once again prove Blackberry's market lead. But unfortunately it mostly goes about mere catching up with its rivals such as Apple than of real topping the industry.

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