Rado Insists On Self-unique Style

A brand erected billboards in 1959 in China, advertised in newspapers and TV in 1979

. Pioneer is the most suitable word to describe this brand. At the time that the entire world hesitated to observe Chinese market, Rado came to this country and has been always ranked in the top three watch brands. Rado began to sow in the Chinese frontier as early as 50 years ago, worked meticulously and finally laid their leadership status in the Chinese market. The popularity of Rado has been ranked in the top three watch brands, sales volume remains in top five.

Since in 1957, it was the first time that Rado appeared for the first time, which creates the first chapter of Rado. Thereafter, it continues to use innovative technology to bring surprises for the world. In 1962, it introduced the first creative series in history. After 1980, a special ceramics high-tech has become the most prominent feature of the brand. While the most popular invention of Rado is diamond high-tech, making it become the highest hardness watch around the world.

No matter personal behavior or business management, the success and failure derives from uniqueness and difference. Distinctiveness can stand out among the serious competition and give people a strong impression. However, it will have to bear more uncertainty and risk. How to strike a balance between uniqueness and market acceptance is a big test for the ability and strength. That is the main difference between cheap body jewelry, cheap charms and famous big jewelry brands.

When other brands are still hovering outside the gate to wait and see the Chinese market. Only Rado foresee the hidden vitality and the explosiveness of the future strength on this land. Through several decades, people on this land recognized and remembered the name of Rado. When other brands swarmed to share a slice of the market, Rado has long been deeply occupied the mind of Chinese consumers, it has been a symbol of the presence of Swiss watch. In terms of design, it insists on self-uniqueness style for years. The brand believes that a brand changes its look constantly for short-term interests; although it may increase the turnover of the moment, it may be unable to go further on the way in the future.

As the worlds largest watch market, China has great significance for Rado. Just as its vice president said Rado will never change into a Chinese brand on account of the importance of the Chinese market. It will resist the temptation of a variety of short-term interests and go on sustainably and stably. The key to victory is to do yourself and the courage to be different from others. Our critical point is to adhere to the core value of our brand. We also put forward new products to inject new vitality into the brand, but as for material and design, Rado has always insisted our own characteristics.

In the past 50 years, Rado has always kept on doing their own so as to make it from a niche market into a mainstream brand. In face of a variety of temptations, the crucial for an enterprise is to stick to its own style. This is the main reason why Rado has been so successful.

by: Mike shine

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