Reality bytes!

Reality bytes!

Reality bytes!

As the world moves on with the general audiences taking the lead in almost everything, the World Wide Web has also made the best use of the same by churning out campaigns which invoke the presence of the Generation Y. In a nation where huge campaigns like Jaago re and Sunsilk Gang of Girls has appealed to the masses through the medium of television and radio, the social media websites have also taken a huge leap in the development of mass campaigns.

A very unusually creative yet interesting marketing campaign by Make My Trip, has taken the entire population by force. Launching the campaign in the form of a protest, the visualizers of "Offisial Atyachar" made sure that the scope of the target audience was huge. Appealing to all who were victims of official tensions, which disturbed their work and personal life balance, the campaign took shape in the form of a Facebook profile page which gave out funny anecdotes and tips about daily life official madness. The increasing amount of people who joined the profile page gave rise to huge event where around 500 employees vented out their anger by smashing down an office, specially created to be brought down to pieces. Also later turning it into an official website, the campaign is still alive, with thousands of employees taking out their office frustration on a stage created by the social media. The campaign not only created a rage amongst the masses, but also created leads for Make My trip as an organization, as it continued its surrogate branding throughout the campaign. Expecting to create awareness for a better work life, the campaign now plans to release the idea at many different levels.

Joining the reality games, the consumer of today is attracted to campaigns which involves them, and connects with them on a much larger level than just emotion. According to various statistics, social media ads beat the efficacy of ads on television and the radio by a huge number. Making your voices heard is one right that the audience today strongly believes in, and the social media is offering them many solutions to do so.

Offering yet another platform, taking the help of the internet as a medium is the "Ibibo Great India Blogger Hunt". The campaign compels the audience to write whatever they want to talk about in the form of a blog. The prerequisites do not require you to be a great journalist or a writer, but a person who speaks their heart out. Keeping the prize money as a whooping sum of Rs 1.5 crore, the online media challenge has attracted many to express views and opinions on the huge platform.

The social media has not only played an extremely vital role in the creating awareness and enthusiasm amongst the masses, but has also helped various organizations to use it as a platform to define their businesses. In a world where more users rely on social media websites than the television for efficient marketing communication strategies, moving to the internet is surely the smartest thing to do for most businesses.

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