Reasons to Include an Auto Responder in an Email Marketing Campaign
The Internet offers Webmasters a variety of affordable marketing strategies
, one of them is to use an auto responder to turn casual visitors into prospects. Statistically, very few people buy on their first visit to a website - indeed the average is for a sale not to be made until the sixth visit. Auto responders are software tools that can automatically schedule email messages to be sent to a list of subscribers at given intervals. This effectively puts your campaign on "auto pilot" once it has been set up, and gives you additional opportunities to sell to your prospect after he has left your website.Here are a few popular ways of using them...
Create Link pages or Directories
Some Webmasters create a page around a specific topic and use an auto responder message to promote them through a link exchange program. Others create an article directory page and advertise it to other site owners and writers through an email campaign set up in an auto responder. These exchanges are generally reciprocal and can result in an increase in traffic for both sites, and using an auto responder gives the advantage of setting up the campaign in advance so that the software takes care of the scheduling.
Create a Training Program
Another strategy is to create a tutorial based on the author's area of expertise which is then broken into smaller sections and set up in an auto responder as a series of instructional email messages. Visitors are encouraged to sign up to receive the tutorials which are often offered free of charge as an incentive to divulge their email address. As subscribers learn more about the products and services through the tutorials, the website becomes regarded as a trusted authority on the subject - very useful when the time to buy arrives!
Create an E-Book
Another "loss leader" used by many site owners is to publish an e-book and deliver it as an Adobe.pdf file. The e-book could be simply a collection of articles, or could feature newsflashes such as inspirational quotes, industry tips, favorite sites and advice from the pros. It could also feature full-colour graphics, audio and video files and carry advertisements. Popular add-ons include an "Informational" series, a "Tips & Tricks" series or a "How To" series, all of which can be delivered via an auto responder.
Conclusion
By using customized marketing techniques tailored to fit your own products and services, you can reach a wider audience and increase your traffic and sales opportunities. Internet marketing can mean a lot more ways to grow your business. For more suggestions and product reviews visit Dumb kids on Facebook make $119,833.57!
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Reasons to Include an Auto Responder in an Email Marketing Campaign
By: gettman kasky