Recent Trends In Promotional Products Industry

Promotional products are means by which an organization can increase their sales

and establish a good relationship with various entities which are an integral part of running the business. Therefore, it is very important to follow the current trends in promotional products industry so as to be able to choose the right products for use in promotional activity.

Though promotional products have long been used for various reasons, the underlying objective is to increase sales. The trends in such situations change every year. In the late 1990s it was common to see fountain pens engraved with the company logo and name and used as a promotional product. Other products which were very popular include calendars, mugs, key chains, etc.

Recent Trends

Recent trends in the industry include GREEN products or ECO Friendly products which are made from biodegradable materials. Through such products, organizations also emphasize on the use and importance of environment-friendly products and send across a message of corporate social responsibility.

Some popular green promotional products include clothing, bags, plants and flowers, organic material, and paper products. Customers today are more environment conscious and also expect the business to be responsible towards the planet.

Another growing trend is the use of colors. A promotional product has to be aesthetically appealing as color forms an important part of the overall product appeal. Most promotional products are available in colors that match the company logo and other related colors and help identify the product with the company in this way.

Another growing trend is of promotional products having some function which add value to the user. Such products give some added benefit to the user apart from just the conventional usage. Any user will appreciate a product which helps makes his life easier with its use.

Promotional products also fall under various categories according to their uses like corporate gifts, sales promotional products, trade show promotional products, and others. Many promotional products are also categorized according to their industry. Promotional products for sports, education, retail, healthcare, engineering and hospitality are some examples where these trends are applicable.

How Do Promotional Trends Help Companies?

Trends in promotional product industry play a vital role in the design of the message that companies try to convey at different points of time. All the promotional products have a limited life span during which they are considered most popular. The earlier example of fountain pens that were used in the 1990s is almost an outdated promotional product now.

A trend is something which provides the product its moment of glory. As long as the product is trendy, it is sold like hot cakes and once the trend shifts to another product, it is sidelined for the new product which takes its place.

Almost all the companies follow trends and order their promotional products accordingly. This has it own advantages as it reinforces the brand value, is used at trade shows to gather more attention, reward employees, and promote the goodwill of the company among others.

by: Jane M Dawson

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