Recipe for success: courage entrepreneurial innovation of a brand

Recipe for success: courage entrepreneurial innovation of a brand

Cornell Industrial Park, walking in, you hardly will this tree-lined, orderly building a modern enterprise with 30 years ago by 500 yuan a small workshop at home together. "This Nike Air Max industrial park opened in 2005. 30 years, Cornell site several times, each move is a new level." Briefing to the visitors, director of Cornell culture pride of Wei Yan Xin palpable. Why Cornell in the past 30 years to achieve the sound development of the industry called "evergreen tree", "Tumbler"? In this regard, Cornell, executive vice president Zhou Jinmiao particularly like to use, "said Gene," to explain. In his view, the chairman Zheng Xiukang diligent pursuit of technological innovation is a core element of Cornell continued to lead.

Zheng Xiukang business in the sea before, had served as deputy director general machinery plant in Wenzhou. He was born in the machinery industry, naturally, and gradually put into a standard shoe manufacturing industry; and leadership experience as a state-owned enterprises, so he naturally migrate to the management in their own business. Not only understands technology, but also understands the management, so head to Cornell in the "birth" when there will be some inherent good "genes." "Good, so fine shoes is the pursuit of my life." This is a famous phrase Zheng Xiukang. Beginning a business, trying to develop automated tools he used for shoes, the shoes he has done so faster and better, even though Cornell Nike Air Max 2009 beginning of your shoes than their peers 10% to 15%, but still subject to their customers consistent favorite.

Zheng Xiukang on the "high end" manufacturing preference also comes from a "fire Wenzhou shoes" incident stimulation. August 8, 1987, for disorderly competition in the market led to poor quality shoes in Wenzhou, Hangzhou Wulin fire incident. For a time, shopping malls around the country to block the United Wenzhou shoes. Despite the excellent quality shoes Cornell, the list is not blocked, but more or less to be implicated. In order to revive the reputation of Wenzhou shoe, Zheng Xiukang learn around, he ran in Shanghai, the Qingdao, under the Guangdong, and finally to the Kingdom of the Italian Nike Air Max 2010 footwear industry. From the Italian first-class equipment and superb shoe shoe technology, he got a deep inspiration.

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