Reduce Ppc Costs Like A New York City Marketing Company Does!

Would you like to know how a New York City marketing company uses Google Adsense

to subsidize and reduce pay per click costs by one third? They did what millions of other site owners are doing and embedded a simple code into their site that generates revenue for them. How did they do it?

In case you haven't entered the wide, wide world of pay-per-click (PPC) advertising yet, here's a quick primer. PPC is probably best known to you simply as, Google Adwords. There are other PPC options available besides Adwords, but for most people PPC advertising begins there.

You've probably already experienced setting up a PPC campaign and know how it works. But did you ever wonder where your ads actually appear? You know they show up on the search engine's sidebar when one of your keywords is sought out, but you've probably wondered how your ads get into other company's websites.

Google Adsense is the free program that web publishers sign up with to run PPC ads on their sites. The ads are filtered through the keywords associated with the content on a publisher's site and appear on publisher's sites in the same manner they appear on a search. Why would publishers run Adwords' ads on their sites that have the power to take visitors away from their pages?

Simple answer. They get paid to run the ads. They get paid when people click through. Unlike affiliate programs where a publisher may only get paid if someone clicks through and buys something, running Adwords on a site brings in money whether those 'click throughs' buy something or not. Let's face it. You've already probably been on the 'expense' end of the PPC game. So why not do what smart companies are doing and get in on the 'revenue' stream side?

So how does running Adwords' ads, through Adsense, actually pay you? Since you're already familiar with PPC, think of it this way. When you run an pay per click ad campaign, you pay for each click, right? So do all of the other advertisers out there. By allowing Google to runs content related ads on 'your' site, you'll basically be pocketing a fraction of other advertiser's costs every time someone clicks through off of your site. Think of it as a small finder's fee.

The beauty of the program is that just about any publisher on the internet can qualify to do the same thing. Google must approve each site and there are a few rules. Sites with pornographic material, or sites that run competing PPC or affiliate advertising are generally not accepted into the free program.

If your company is looking for a way to reduce advertising and pay per click costs, then you can do what that New York City marketing company does and use Google Adsense to subsidize and reduce pay per click costs by one third or more! How cool is that?

by: Craig Corbel

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