Refining B2b Leads Grants You More Accuracy

When looking for leads, it really pays to know your ideal target

. That way, you'll end up wasting less on a hit-and-miss marketing strategy and start landing just more hits. Such accuracy can be quite profitable if you're selling B2B products like payroll softwares.

First off though, how exactly does accuracy help in getting leads for something as basic as a payroll system? Even when B2B companies are relatively slower than B2C ones when it comes to getting leads, there are still plenty of companies that could do better with a more systematic and streamlined payroll system.

However, such a broad range can actually hurt you considering the fact that both businesses big and small need it but they have wholly different standards for what would pique their interest. The damage of not knowing these standards can already be felt before you even get them to make an appointment.

For example, how are you going to make a first contact with these people? Do you get a list and blast an email? Do you go on personal cold calling campaign? Do you simply just set up a website and let them come to you (be it via email or telephone)?

Here's the painful truth. No matter which one you pick, you would have already killed off any interest if all you do is monotonously recite the features of your product without so much as caring as to look between it and your prospect. What if you're calling a large company when your software isn't adequate to manage that many employees? What if you email small business owners yet your software comes off as too high-end (and too high-priced)?

This is where accuracy could have came in and made sure that you never wasted your efforts contacting these people in the first place.

With that said, what is then required for such accuracy?

One requirement is data. More specifically, good, qualified business contact data. When you act upon this type of data, emails are less likely to come off as spam and you'll be taking the 'cold' out of your cold calling. See, when you have some knowledge on a prospect beforehand, you can easily mold your communication to and show to them how your software can help them specifically.

Now of course, one common objection would be the cost of obtaining this data and hiring analysts who can break it down. There's also the task of training yourself (or at least other people) to do the actual molding which you may not be up to.

Fortunately for you, there are lead generation services which you can outsource to. Their contact databases are large but their data specialists can easily break it down and it might also tell you more about your own product in the process (such as if it's more popular among small businesses or big ones). In addition to that, they make use of various methods for lead generation (from employing website designers to professional telemarketers). So not only do you no longer need to bother yourself compiling data, you neither have to risk with inexperienced personnel acting on it. Contact a B2B software telemarketer today and start accurately refining your leads.

by: Claire Hansen

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