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Reflective Substance Application In Advertisement Marketing

The earliest utility of reflective materials was used for army label in Globe War II

. It achieved vast use given that 1950's due to its special feature for transportation, security protection and so forth. The reflective substance does not need the fixing on light supply. In that case, reflective content can be used in advertisement to attract public attention.

The traditional reflective material is based on single-colored mode. It is quite difficult to satisfy the demand of advertisement market on color and 3-D image. That may lead to its special advertisement use in narrow circumstances. Due to technical loophole, the inkjet painting cannot be integrated with reflective content. In order to satisfy the giant demand of advertisement business, the new version of reflective materials applies lattice reflection principle to prevent many flaws of glass micro particles. The improved reflective materials gets rid of the limitation on color, tension and specification. The improved gadgets can be perfectly compatible with traditional cloth materials and back-glue inkjet skills.

As we know, a sting of light can fulfill the lightening function under the restriction of power and electricity. Reflective content just makes use of such theory to turn advertisement into bright point in the dark night for all 24 hours. For instance, the symbolic reflective lamp work: Light King just applies many styles of lighting theories. Light King reflective advertisement software can form the luster effect brighter and more shining than other substance. The saturated effect of image would be proper to make the expressing content vivid and easy for people to remember.

What's more, new type of Light King for advertisement utility does not need to change any manufacturing crafts. So, such reflective material can be utilised for nearly all types of outdoor advertisement. Light King combines the sound solution on image's color saturation. It tries to deal with the weakness of traditional inkjet depending on print quality and ink materials. New-type reflective substance targets on the assortment of light. It's important for people to check out the real color of advertisement. Outer light supply can be useful to cope with the electric limitation of advertisement board.


The release of Light King along with reflective material illustrates the times of diversified inkjet materials. Different from traditional printing, reflective advertisement fulfills the image performance through special substance. Apart from reflection, cited light, light guide, select light, light, uniform light technologies would be developed from Light King series to bring new display mode and opportunity for advertisement industry.

by: Agnes Lee
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