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Regaining Customers When Your Business Lost Sight Of Pristine Customer Service

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The first logical step would be to see how you can improve the product or services you are offering. If you have been around for sometime in the industry, this will not be difficult. If you are not, you will have to put in extra time and training efforts.

Once this set back has been handled, it would not be hard to get your customers back by providing customer service that exceeds what your competitors and customers expected from you. Commit to building a business relationship with your customers, once your have gained their trust be consistent and loyal to excellent customer service. This will make your customers feel special and would allow them to return the loyalty and commitment to your service and or products. Repeat business and referral business is the result of cultivating a committed and loyal customer service program within your business.

So how do you do just that? Here are a few guidelines.


1. Find out what you must do to make what you offer special. You do this by carefully studying the competition. Figure out the kind of product or service the competition offers and the type of customer promotions. Your goal is not to copy or mimic, it is to build and reestablish a more sustainable customer relations program.

Begin with a list of ideas that always stem from loyalty, commitment, and customer satisfaction. Even write on your list 'pie in the sky' opportunities. Whatever idea that pop up in your head, no matter how improbable it would seem at the moment, list them down. Also ask for suggestions from your employees, colleagues, friends and relatives. They might know something you have not thought of. Decide then, which among them you can put into practice and build upon.


2. Of course, it would be impossible to implement all the ideas on your list all at once. So study each item you have listed down and determine which among them are feasible. Stick with what you know you can do and can be consistent about. Never go for something that is not in alignment with your business ethics. Stand by the ideas and implementations and be committed, otherwise it will just be thought of by both your competitor and your customers as a gimmick to win back the market.

3. Implement the ideas you have chosen after careful consideration. An idea is useless as long as it remains an idea, so you have to act upon it. And you also have to let people know you ARE doing it. You can feature it in the ads you wish to run, such as flyers, posters or local newspaper ads. If you want to save, and since everybody gets online nowadays, you may want to advertise in social networking sites like Facebook, MySpace and Twitter.

4. You have to keep gathering ideas for better customer service even if what you did is working. Complacency will be the death of you in business. So stay proactive. If you have out shined your competitor, it won't be long before he would come up with something to win back customers the way you just did. You can stay ahead by continually seeking ways to improve your customer service. The easiest way to do this is to listen to customer complaints and act upon it. Another would be to continually train your staff and upgrade your stocks. There are a lot of things you can do, actually. It's all up to you. The important thing is you never get complacent even if what you have recently seems to be working just fine.

by: Jon Anderson
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