Reliance Plans To Enter Fastfood Business

Reliance Industries Limited, the flagship company of Reliance Group will soon be entering the fast-food business and what more, with its own brand

. Mukesh Ambani owned Reliance Industries Limited is known for venturing new businesses for growth. Its most recent and much awaited advent is the launch of 4G wireless services at affordable rates.

Executives from Reliance affirmed the news and added that Reliance will develop Quick Service Restaurants (QSR) concept within 3 to 4 months, under the leadership of Rishi Negi. Rishi Negi is the COO of multiplex operator Fame India, a company partly owned by younger sibling, Anil Ambani. Negi also has quite some experience in the delicatessen industry too. He was the COO of Pizzeria Restaurants, which operated Indias most popular Pizza franchise, Pizza Hut a few years ago. He was also the food and beverage manager at Taj Coromandel, Taj Groups 5-star hotel in Chennai.

The hotel industry is growing at the rate of 25% a year and Reliances entry into this segment certainly sets a lot of customer expectations. International brands like McDonalds and Dominos introduce Indianised cuisines to satisfactorily serve the taste buds of Indians. They make constant attempts to replace popular local food chains like Jumbo King and Saravana Bhavan. Reliances QSRs will pose more competition to these brands.

Reliance plans to build its food model based on food chains such as Dominos and McDonalds. They will have a complete standardized menu and express delivery, added the executives. Reliance will launch independent outlets as well mark their presence in food courts.

One of the executives said, The Company is looking at anything suitable for Indian palate, be it Chinese, Italian or Indian cuisine. With a hypermarket format already attracting a large number of consumers, it makes sense to bundle in food as well. Reliance is expected to launch its new business in major cities like Delhi, Mumbai and Bangalore. Reliance Group loves to experiment and have experimented with fresh bakery products at its hypermarkets, Reliance Mart.

The retail subsidiary of energy major RIL, Reliance Retail operates around 1,146 multi-brand outlets nationwide through chains such as Reliance Fresh, Reliance Super and Reliance Mart. The name of Reliances new venture is yet to be announced. Spokesperson from the company has declined to comment.

by: Chintan Shah

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