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Renewable Energy In The Us: Policy, Investment, Capacity, Growth And Outlook - Market Research Repor

Introduction

Introduction

This report is a first report in newly introduced product series titled ""Product Insights"". It aims to provide analysis to clients on the new product launches across various industry sectors.

Scope

*Examines new product launches in the Chinese bakery and cereals market, segmented by key categories

*Contextualizes China in the new product launches globally

*Identifies the key players in the market leading the new product launches

*Provides an analysis on the new product launches by leading flavors, claims, packaging and price points

Highlights

Globally, China ranked second in terms of the number of new products launched in the bakery and cereals market in 2009.

The majority of the new products launched in China were in the cookies category. The cookies and breakfast cereals categories collectively accounted for more than 70% of the new products launched in the market.

In 2009, sesame emerged as the most popular flavor/fragrance among all new bakery and cereals products launched in China while plastic was the most popular packaging material. Majority of products launched in the bakery and cereals market in China in 2009 were priced in the range of CNY1025 and 'no sugar' was the most popular claim among them.

Reasons to Purchase

*Assess product innovation trends in your market

*Learn from successful new product launches

Table of Contents :

OVERVIEW 1

Catalyst 1

Summary 1

EXECUTIVE SUMMARY 2

New product launches: a global perspective 2

New product launches in China 2

Product launch analysis 2

INTRODUCTION 4

Product launch analytics 4

Market data analytics 4

Definition 5

Table of Contents 6

List of Figures 7

List of Tables 8

NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE 9

Overview 9

Key trends driving new product launches globally 9

Rise of private-label bakery brands 9

Increasing health-consciousness among consumers 10

Rise of comfort food 10

Convenience 11

Increasing impulse purchases 11

Growth of premium artisanal bakery products 12

Demand for greater variety 12

Local taste plays a dominant role in product introduction and success 12

Increase in 'ethnic' products 13

The rise of the vegetarian 13

New product launches by bakery and cereals categories 14

Comparison of China with leading countries globally 14

Examples of innovative launches 15

NEW PRODUCT LAUNCHES IN CHINA 17

Overview 17

Key trends driving new product launches in China 18

Convenience 18

Dominance of regional factors in product introductions and success 18

The need for healthy products 19

The growth of middle to high-income urban families 19

Little emperors 20

Innovation in product use 20

Category growth versus launch analysis 21

Segment growth versus launch analysis 21Renewable Energy in the US: Policy, Investment, Capacity, Growth and Outlook

Leading players and their new product launch trends 23

PRODUCT LAUNCH ANALYSIS 25

By flavor and fragrances 25

Overview 25

Top flavor: sesame 26

Product examples: sesame 27

By packaging material 28

Overview 28

Top packaging materials: plastic 29

Product examples: plastic packaging 30

By price point 31

Overview 31

Product examples 33

Price point: economy (CNY1-20) 33

Price point: premium (above CNY20) 34

By claims/tags 35

Overview 35

Top claim: 'no sugar' 36

Product examples: 'no sugar' 37

CONCLUSION 39

Highlights 39

METHODOLOGY 40

Methodology overview 40

Primary sources of data 40

Secondary sources of data 40

APPENDIX 41

Future reading 41

Feedback 41

Ask the analyst 41

consulting 41

Disclaimer 41

List of Tables

Table 1: Bakery and cereals market definitions 5

Table 2: Consumer survey in China, 2009: the trend for healthy food products 19

Table 3: Top 10 players by 2008 market share and by 2009 new product launches in the Chinese bakery and cereals market 24

List of Figures

Figure 1: New product launches in the global bakery and cereals market, by country, 2009 9

Figure 2: Some global examples of products with convenient packaging 11

Figure 3: Some global examples of products that encourage impulse purchases 12

Figure 4: Top five countries by contribution to products launched with vegetarian/vegan claims in the global bakery and cereals market, 2009 13

Figure 5: New product launches in the global bakery and cereals market, by category, 2009 14

Figure 6: Top 10 countries based on number of new product launches in the bakery and cereals market, 2009 15

Figure 7: Some global examples of innovative product launches in 2009 16

Figure 8: New product launches in the Chinese bakery and cereals market, by category, 2009 17

Figure 9: Some examples of products with convenient packaging launched in the Chinese bakery and cereals market in 2009 18

Figure 10: Contribution to and growth in total new bakery and cereals product launches in China , by category, 2008-09 21

Figure 11: New product launches in the Chinese bakery and cereals market, by segment, 200809 22

Figure 12: Contribution to and growth in total new bakery and cereals product launches in China, by segment, 2008-09 22

Figure 13: New product launches in Chinese bakery and cereals market, by flavors and fragrances, 2009 25

Figure 14: Contribution to and growth in total new bakery and cereals product launches in China, by flavors and fragrances, 2008-09 26

Figure 15: New product launches in the Chinese bakery and cereals market in sesame flavor, by category, 2009 27

Figure 16: Some examples of launches with sesame flavor 28

Figure 17: Contribution to and growth in total new bakery and cereals product launches in the Chinese bakery and cereals market, by packaging material, 2008-09 29

Figure 18: New product launches in the Chinese bakery and cereals market using plastic as a packaging material, by category, 2009 30

Figure 19: Some examples of launches with plastic packaging 31

Figure 20: New product launches in the Chinese bakery and cereals market, by price point, 2009 32

Figure 21: Some examples of launches with economy pricing 33

Figure 22: Some examples of launches with premium pricing 34

Figure 23: New product launches in the Chinese bakery and cereals market, by claims/tags, 2009 35

Figure 24: Contribution to and growth in total new bakery and cereals product launches in China , by claims/tags, 2008-09 36

Figure 25: New product launches in the Chinese bakery and cereals market claiming to have no sugar, by category, 2009 37

Figure 26: Some examples of products launched in 2009 that are claimed to have no sugar 38


Figure 27: Highlights 39

For more information please visit :

http://www.aarkstore.com/reports/Renewable-Energy-in-the-US-Policy-Investment-Capacity-Growth-and-Outlook-58428.html

by: Aarkstore Enterprise
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