Reporters learned that diamond prices are determined by three components

Reporters learned that diamond prices are determined by three components

Secret

Ring true price to be calculated

Reporters learned that diamond prices are determined by three components: jewelry stores diamond prices + metal prices + processing fees. Metals including 18K gold and platinum prices are in accordance with international as quoted prices are subject to the same day. Diamond processing fee 30-50 yuan, which is within the price of the standard line. 18K Diamond market the most common care, basic in the 2-3 g, no matter what brand of diamond rings, less than 1,000 yuan can get.

Reporters found that in the jewelry industry, there is an invisible unspoken rules: If a general brand, increase rate of the diamond is 300%; if it is international brands, the increase rate of the diamond can be up to 5 times. "In other words, if the diamond ring to the factory price of 2,000 yuan, 8,000 yuan in the retail price to 12,000 yuan, or even more."

The diamond jewelry industry average of 200% of the gross profit from the profit point of view can be divided into several levels: bracelets the jewelry company's profit guarantee of 40%, shopping malls in 30% to 40%, the franchisee as high as 70% to 80%, a single jewelry We have seen more than 500% of the profits.

control

Rooted in the lack of legal constraints profits

This reporter learned that, in fact, relevant departments have issued regulations, businesses may not take a false price, discount price, deal price, profit sharing, low prices and other information to deceive consumers.

National training center for testing gold jewelry jade jewelry appraisers Swallow believes that the current valuation of the jewelry even though there are accepted principles, but there is no uniform standard is an important reason for birth of jewelry profits. More importantly, the country has not introduced uniform gold and silver jewelry industry in the "Three Guarantees", and no jewelry market, specifically the complete industry regulations or regulations, many now rely on "China's Convention & Jewelry industry self-regulation" from the moral constraints, problems inevitably frequent. Shandong Yuanding single law firm is the country lawyer said, when consumers encounter "is profiteering", the first to negotiate with merchants, jewelry earrings if negotiation fails to price department or consumer associations to the complaint, or by legal means, rights .

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