If you want to improve the return on investment for your firm then here are certain tricks to do it.Testing Landing Pages- The landing pages which visitors come across should not only be beautiful but also informative and interesting. It is important that the message you desire giving is plainly explained to help people understand it better. Given that your conversion rates have suffered in the recent times then it is an indicator that there needs to be done some modification in your pages and then analyze the changes that it may bring upon with time. As per a survey conducted, it was observed the businesses which made alterations in landing pages or modified them, achieved improved conversion volumes.
Link Online Marketing Efforts- It would be better to link your on and offline marketing efforts. You could use a simple direct mail piece like postcard in order to drive the traffic to your website or page. Using one's own mailing list is far more effective in comparison to buying lists. You could let the direct mail piece do all of the work and entice recipients towards your offers. This as well is known as email marketing.
Personalized URLs- In order to drive traffic to your landing page it would be better to use personalized URL whilst sending either postcard or any promotional email to various receivers. Many studies have shown that this helps in boosting conversion rates by no less than 20%. The simple reason behind this procedure working is that people find it comfortable to see customized URL.
Social Media- This is possibly one of the most powerful marketing tools. It is an efficient and affordable method of communicating messages to prospective audience which also opens up more interactive approach of communication with many more people who could turn into customers. Public conversations could drastically help you improve the scenario and also is one of the fastest ways of receiving response from clients and general populace.
Pay-per Clicks- Low cost and efficient! This is what it is all about. Running two ads at the same time is a fun way of evaluation and then changing one of them to see effects on conversion rates could help at a great level.